The Market Makers
What if the only time your company failed was when you tried to be like everyone else? Matt Briggs is the CEO of Four Hands, one of the hottest brands in the furniture industry. He grew up in South Africa without TV until he was nine, went to boarding school at 12, and came to America through a Rotary exchange expecting California—and got Peoria, Illinois instead. A ski trip to Colorado changed everything. He fell in love with skiing, took a job as a photographer on the mountain, and started seeing opportunity where others saw transactions. Matt shares how he went from selling $9 Mexican pots for $89 to flying to Austin to buy antique Indian trunks from a guy named Brett who had just started a little company called Four Hands. He explains the pivot from middleman to design house—a Herculean shift that happened because the writing was on the wall: you can't control your destiny buying from creative people and selling to retailers while both sides squeeze you. He talks about two miserably failed attempts at upholstery because he made the mistake of doing what the market was doing instead of staying authentic. The moment Four Hands went back to their DNA—in stock, their aesthetic, their way—it worked. He wraps with why market still matters ("it's like the exam at the end of the semester"), why he acquires tech companies and art printers instead of competitors, and why he still believes you can't fight the human condition. Follow The Market Makers wherever you get your podcasts for more stories of transformation from the people shaping how we live, work, and gather.
26 episodios
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