From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact

From Megaphone To Magnet: The How For Creator Capitalists

In this special solo episode, Interview Valet founder Tom Schwab reads his new minibook, From Megaphone to Magnet: The HOW for Creator Capitalists, a practical companion to the bestselling Creator Capitalist by Christopher Lochhead and Eddie Yoon. Tom breaks down why broadcasting your message to everyone is the wrong strategy, and how strategic podcast interviews serve as the most powerful and most overlooked vehicle for building reputation capital and relationship capital. From context and conversation to conversion and continuity, Tom shares a repeatable four-move playbook to help thought leaders stop shouting into the void and start attracting the right clients. Timestamps From This Episode: [02:34] The Map and The Vehicle [04:09] The Big Reframe [08:28] The two capitals that compound [12:57] One conversation away [18:20] The Four Move Playbook Resources From This Episode: Download the minibook – InterviewValet.com/minibook Get the minibook on Amazon Kindle – From Megaphone to Magnet PodcastInterviewMarketing.com InterviewValet.com

Focus On The Problem with Jessica Miller

Growth consultant Jessica Miller joins Tom Schwab to unpack why leading with the problem, not your product, process, or story, is the most powerful way to build trust and convert clients. Jessica shares how she helps business owners find hidden profits by identifying the real constraint in their business and fixing it. From diagnosing root causes to doubling down on what's already working, this conversation is packed with practical insight for coaches, consultants, and service providers ready to stop chasing and start converting. Timestamps From This Episode: [02:14] The problem is the hook [08:59] Growth through subtraction [19:15] Start with the end in mind [22:51] Doubling down on what works [27:33] Data and numbers vs your gut feeling Resources From This Episode JessicaMillerCoaching.com Linkedin.com/in/jessica-miller-coaching-growth-consultant It's Your Offer podcast PodcastInterviewMarketing.com InterviewValet.com

The Power of Differentiation with Barry LaBov

AI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct. Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation will explore the power of differentiation to win hearts, minds, and market share. Timestamps From This Episode [04:25] The threat of commoditization and AI [09:05] The danger of not communicating your difference [15:06] What brands often get wrong [19:43] Winning hearts, minds, and market share Resources From This Episode BarryLaBov.com The Power of Differentiation on Amazon Difference Talks podcast PodcastInterviewMarketing.com InterviewValet.com

Meaningful Data vs. Meaningless Noise: What Podcast Numbers Actually Tell You

Bigger numbers in podcasting don't always mean better results. Interview Valet's Senior Account Manager, Chloe Williamson, addresses the growing problem of meaningless data in podcast interview marketing. With host Tom Schwab, she points out that ghost X followers and misleading download counts don't drive results. They explain how to separate signal from noise, why vanity metrics can steer you wrong, and what data actually predicts whether a podcast audience will listen, engage, and take action. Timestamps From This Episode: [02:20] Defining meaningful data vs noise [06:48] Understanding YouTube views and platform audience demographics [12:28] Downloads vs listens [20:54] Third-party vs. self-reported data [23:17] How databases estimate listens and how they can "pad" their stats Resources From This Episode: PodcastInterviewMarketing.com InterviewValet.com/Chloe

How to Get Recommended by AI, Not Just Found with Andreas Voniatis

AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, and, more importantly, be recommended. Timestamps From This Episode: [02:48] Original content makes AI models smarter and makes you more visible [04:45] AI search is 8x more expensive than Google, so it requires high-value, unique content to justify the cost [07:19] SEO vs GEO. AI is persona-driven, not keyword-driven [14:18] Why old SEO hacks no longer work [21:38] Podcasts & AI indexing transcripts feed AI. Video is the future Resources From This Episode: artios.io/winning PodcastInterviewMarketing.com InterviewValet.com