The Superwall Podcast
Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads. In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here. [https://www.youtube.com/watch?v=s9qQPM92JNs] * The co-founder rule that shaped everything: never build a consumer app that can't go viral * How a roast format creators invented inside a custom scenario feature hit 52 million views * Running 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middle * Why 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategy * Paywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion * 3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2% If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVtbmwwbVA5d3FiQlFyY0JHNjEzUXl0aWVsUXxBQ3Jtc0tuZUtKQ3ItX0Nsc09NS2tqNFlaRFY1WGVkNnlNSmt4ZlhxWk1fMkdsWm8tQ3c4ZktTdFlHdTREVHNfcWJiV3JocS03QXFRTVFfMTJQNlhFaVRLajRYUUN4U21zNlpGQTRqczg4bV9fSk1IRDJkMUF6Zw&q=https%3A%2F%2Fsuperwall.com%2F&v=lXGmWdFLsuM] Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTBDYlJIVTFSZ2RLZzJfZF9KLU91cXhWalNMUXxBQ3Jtc0tualM2SG5JWllOVXdmZDVzd1QxbWhIOWxSV0JGU3dRZUxYSFZzQWhIUlYybDA5b0c1QWo2YzBQejViTllRM2JGZWpwRGNXT3pmZDRReFl4blNLalFEdmlpUkxTalo5LTRCblRTSWFpcTF5U3pnRkplSQ&q=https%3A%2F%2Fjoinconsumerclub.com%2F&v=lXGmWdFLsuM] Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com [https://superwall.com] Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...
41 episodios
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