43. Do memberships always have to be cheap?

48. The Most Overlooked Membership Strategy for Service Providers

Most service providers think they have to choose between working 1:1 with clients or creating a membership. The truth? The most profitable memberships often sit behind your existing 1:1 services. In this episode, I'm sharing how health, wellness, and service-based professionals can add a membership to their current business model to increase client lifetime value, create recurring revenue, and help clients achieve better long-term results. I'll show you how a membership can become the natural next step after individual appointments, giving clients ongoing support, accountability, education, and community long after their initial problem has been solved. You'll learn: • Why memberships don't have to replace your 1:1 services • How to increase revenue without finding more clients • The role memberships play in improving client outcomes. Plus - How to identify the perfect membership idea from the clients you're already serving

47. $50,000 on your degree and nothing on your business?

This episode might make some people uncomfortable. Because today I’m talking about one of the biggest reasons I think incredible businesses struggle. It’s our mindset around investing. In this episode, I’m sharing the honest conversation that made me stop and think, why so many people happily invest in degrees, qualifications and professional development... but suddenly freeze when it comes to investing in learning how to actually run a business. I’m also sharing the things I personally invested in over the years to get to where I am today. Because sometimes the cost of not investing is much bigger than the investment itself.

46. How automating instagram dropped my revenue

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.

45. 1-1 business and incorporating a membership

In this episode Susie breaks down the 1-1 consultation business verse the 1-many form of business, and why running a hybrid model of both has the most benefits. Including real client examples of how they did this!

44. The 4 biggest benefits of Memberships over Courses

In this episode, I break down the four biggest reasons memberships are outperforming courses in 2026, especially in the health, wellness, and service-based space. We’re talking about what’s actually working right now (not what used to work). I cover: – Why memberships are more “AI-proof” than one-off courses – The truth about audience size (and why small audiences can win big) – The difference between clients who thrive vs clients who stall – Why generalised courses are losing and personalised pathways are taking over If you’ve been thinking about creating a course, or you’re wondering whether a membership model could be a better fit for your business, this will give you a much clearer direction. The Membership Model https://www.susieprout.com/the-membership-model