The Think Small Podcast
In this episode of the Think Small podcast, Sean Hicks, founder and CEO of New Leaf Service Contracts, shares how his company carved out a niche in the extended warranty and service contract industry by focusing on independent and regional retailers often overlooked by larger competitors. Sean explains how New Leaf helps retailers compete against big-box stores through customized protection plans, customer-focused service, and innovative offerings like store credit reimbursements and fast repair guarantees. He also discusses the importance of relationships in building the business and how steady, incremental improvements have fueled the company’s long-term growth. Sean also reflects on the major challenges New Leaf has faced, from navigating explosive 40% year-over-year growth to surviving the operational disruptions caused by COVID-19. He opens up about difficult decisions around staffing, outsourcing, and adapting to shifting consumer expectations in an increasingly demanding marketplace. Along the way, Sean offers valuable insight into leadership, customer service, automation, and the future of independent retailers in industries like appliances, electronics, and furniture. His perspective highlights why personalized service and strong retailer relationships continue to give smaller businesses a competitive edge in a rapidly changing economy. Connect: Website: https://trynewleaf.com/ [https://trynewleaf.com/] LinkedIn: https://www.linkedin.com/in/seanhicks/ [https://www.linkedin.com/in/seanhicks/]
90 episodios
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