What Your Author Brand Is Really Built On

Ep. 144 - Your Book Launch Strategy Starts With Your Why

No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn’t be one-size-fits-all either. In this episode of Your Path to Book Publishing, we’re kicking off a new series on book launches and what authors need to think about before launch day arrives. Whether you’re self-publishing, hybrid publishing, or traditionally publishing, your launch should start with your “why”—why you wrote the book, who you want to reach, and what success looks like for you. You’ll learn why no one will care more about your book launch than you, how to think about sales goals versus impact goals, and why audience clarity should guide your book marketing decisions. We’ll also look at how your budget, publishing path, and reader experience can shape the launch plan that fits you best. This episode also previews upcoming conversations with Josh Porter, author of The Last Human Marketer, and Marissa Eigenbrood, president and partner of Smith Publicity, as we continue exploring what makes a strong, strategic book launch. In This Episode You’ll hear about: *  Why your book launch should match your goals  *  How your “why” shapes your book launch strategy  *  The difference between sales, impact, and business-growth goals  *  Why audience clarity matters before choosing launch tactics  *  How to think about the reader experience before and after launch Learn more about Your Path to Book Publishing by visiting Juxtabook.com [https://www.juxtabook.com/]  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.  Liked this episode? Share it and tag us on Instagram @juxtabookpress [https://www.instagram.com/juxtabookpress/] Connect with the Host on LinkedIn: @ZachKristensen [https://www.linkedin.com/in/zachkristensen/] Love the show? Leave a review and let us know! CONNECT WITH US: Website [https://www.juxtabook.com/] | Instagram [https://www.instagram.com/juxtabk/] | Facebook [https://www.facebook.com/JuxtaBook]

Author Habits That Help You Sell More Books and Build Reader Trust

Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and developing the consistency needed to make a lasting impact with your book. In this wrap-up episode of the author habits series, we look at the biggest takeaways from recent conversations with Todd Musig, Jones Loflin, and Platte Clark. The episode explores why authors need to think beyond the book itself and consider the full experience they are creating — from the first time someone encounters their message to the way they read, remember, and share it. You’ll also hear why proof of concept matters in book publishing, how generosity with your book can become a smart book marketing strategy, and why strong nonfiction authors use story to add meaning to the facts they share. For any author trying to publish, market, and build trust with readers, these habits can help turn a book into something much more meaningful than words on a page. In this episode, you’ll learn: * Why author habits are about more than consistency * How to create a stronger experience for your reader * Why proof of concept matters for nonfiction authors * How generosity can support book marketing and long-term opportunities * Why story helps readers trust and remember your message Learn more about Your Path to Book Publishing by visiting Juxtabook.com [https://www.juxtabook.com/]  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.  Liked this episode? Share it and tag us on Instagram @juxtabookpress [https://www.instagram.com/juxtabookpress/] Connect with the Host on LinkedIn: @ZachKristensen [https://www.linkedin.com/in/zachkristensen/] Love the show? Leave a review and let us know! CONNECT WITH US: Website [https://www.juxtabook.com/] | Instagram [https://www.instagram.com/juxtabk/] | Facebook [https://www.facebook.com/JuxtaBook]

How to Make Your Book More Memorable Through Storytelling

How do you make your book more than a collection of facts, ideas, or lessons? In this episode of Your Path to Book Publishing, Zach is joined by author, ghostwriter, editor, and screenwriter Platt Clark to talk about one of the most important author habits: learning how to create meaning through story. Platte shares why authors are not just in the information-sharing business. They are in the meaning-making business. Whether you are writing nonfiction, fiction, memoir, business, or self-help, your readers need more than facts. They need stories that help them see, feel, remember, and apply what you are teaching. You’ll learn why story is facts plus meaning, how conflict, character, change, and stakes help readers engage with your ideas, and why your job as an author is to serve the reader’s experience—not just transfer information. In this episode, you’ll learn: * Why facts alone are not enough to make your book memorable * How storytelling helps readers create meaning from your ideas * Why conflict, character, change, and stakes matter in writing * How nonfiction authors can use story to build trust with readers * Why authors should think about the experience they are creating for the reader Featured Guest Platte Clark is a bestselling author, ghostwriter,  and screenwriter. He is the author of the Bad Unicorn series, has worked on numerous books as a ghostwriter and editor, and contributed to the film adaptation of The Best Christmas Pageant Ever. His upcoming book, Author Unknown, explores writing, storytelling, and meaning-making. Learn more about Your Path to Book Publishing by visiting Juxtabook.com [https://www.juxtabook.com/]  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.  Liked this episode? Share it and tag us on Instagram @juxtabookpress [https://www.instagram.com/juxtabookpress/] Connect with the Host on LinkedIn: @ZachKristensen [https://www.linkedin.com/in/zachkristensen/] Love the show? Leave a review and let us know! CONNECT WITH US: Website [https://www.juxtabook.com/] | Instagram [https://www.instagram.com/juxtabk/] | Facebook [https://www.facebook.com/JuxtaBook]

The Book Publishing Habits Successful Authors Learn Over Time

In this episode of Your Path to Book Publishing, we continue the author habits series with guests Jones Loflin and Todd Musig, co-authors of Juggling Elephants and Getting to It. Jones and Todd share what they’ve learned from both traditional publishing and self-publishing, including how they used a self-published version of their book to prove demand before landing a traditional publishing deal. They also discuss the habits that help authors succeed beyond the writing process: getting useful feedback, building a platform, choosing the right publishing path for your season, and being generous with your book so it can create new opportunities. Whether you’re still developing your book idea or thinking about how to market your book after launch, this episode will help you think more intentionally about the habits that support long-term author success. In this episode, you’ll learn: * Why co-authoring requires trust, clarity, and complementary strengths * How feedback can strengthen your book before publication * Why your publishing path may change as your platform grows * How generosity with your book can lead to speaking, training, and business opportunities * Why your book should be treated as a tool, not the entire strategy Featured Guests Jones Loflin is a speaker, trainer, and author of Focused as a Bee, Always Growing, Juggling Elephants, and more. Todd Musig is an author and business professional whose books include Five Simple Habits for Successful Change, Juggling Elephants, and Getting to It. Learn more about Your Path to Book Publishing by visiting Juxtabook.com [https://www.juxtabook.com/]  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.  Liked this episode? Share it and tag us on Instagram @juxtabookpress [https://www.instagram.com/juxtabookpress/] Connect with the Host on LinkedIn: @ZachKristensen [https://www.linkedin.com/in/zachkristensen/] Love the show? Leave a review and let us know! CONNECT WITH US: Website [https://www.juxtabook.com/] | Instagram [https://www.instagram.com/juxtabk/] | Facebook [https://www.facebook.com/JuxtaBook]

How to Build Better Author Habits Without Trying to Be Perfect

What habits actually help authors make real progress? In this episode of Your Path to Book Publishing, a new series on author habits begins with a look at how routines, consistency, and mindset shape progress across the author journey. The episode explores one of the most common beliefs people have heard about habits — that it takes 21 days to build one — and offers a more realistic perspective. Instead of focusing on perfection, the conversation encourages authors to think about habits as something built through repetition, grace, and steady forward movement. It also highlights how the habits an author needs may change depending on the season they are in. For some, that means building a writing routine. For others, it may mean creating stronger habits around branding, platform-building, or book marketing. By the time you finish listening, you’ll learn: *  Why many authors need to rethink what they believe about habits  *  Where the “21 days to build a habit” idea came from  *  Why consistency matters more than perfection  *  How habits can support writing, branding, and marketing progress  *  What it looks like to build routines that help you keep moving forward  The episode also includes a behind-the-scenes example from the writing of Trust Me, I’m an Author, showing how a protected block of time each morning helped build momentum and move the manuscript forward. Learn more about Your Path to Book Publishing by visiting Juxtabook.com [https://www.juxtabook.com/]  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.  Liked this episode? Share it and tag us on Instagram @juxtabookpress [https://www.instagram.com/juxtabookpress/] Connect with the Host on LinkedIn: @ZachKristensen [https://www.linkedin.com/in/zachkristensen/] Love the show? Leave a review and let us know! CONNECT WITH US: Website [https://www.juxtabook.com/] | Instagram [https://www.instagram.com/juxtabk/] | Facebook [https://www.facebook.com/JuxtaBook]