#15 The Steel City

#15 The Steel City

As marketers, we face many challenges when a new campaign is ready to launch. Episode #15 and the last Spark from The Anvil of 2018 talks about the focus group, and how sometimes they can be a wonderful thing.

#14 Red/Black Friday

Red is the color of perceived happiness. Who doesn’t like a red firetruck, or want a red balloon as a kid? A red bike, or a sports car? In Episode #14 we try to understand why.

#13 Sponsor My Hat

It seems that every poker player is sponsored by someone. Aren't they supposed to be cool? They’re the representatives of the badass gunslingers from the old west, and in episode #13 we talk about their sponsors.

#12 Oktoberfest

Why is October the one month that gets its brand bastardized? And why is August so forgotten? In episode #12 of A Spark From The Anvil the topic of brand guidelines tries to make sense of it all.

#11 Good, Cheap, On Time

After a beautiful summer off, A Spark from the Anvil returns with an age-old question in episode #11. Can a project be good, cheap and on time?