Between 2 Bridges - Audio

Ep.131 - Spirit Airlines and the Flight Path to Failure

36 min · 13. touko 2026
jakson Ep.131 - Spirit Airlines and the Flight Path to Failure kansikuva

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This week on Between 2 Bridges, Joe and Jerry break down the collapse of Spirit Airlines and the bigger business lesson hiding behind the headlines. What happens when an entire company is built around being the cheapest option? From razor-thin margins and endless add-on fees to customer experience and rising operating costs, the hosts explore why “cheap” is rarely a sustainable strategy. The conversation branches into pricing psychology, premium service, fuel costs, freight, cruises, automation, and the realities of running a modern business in an economy where every expense keeps climbing. Along the way, Joe and Jerry share stories from their own businesses and explain why charging more can actually create a stronger customer experience and a healthier company. A funny, brutally honest episode about value, survival, and why businesses that race to the bottom usually end up there.

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jakson Ep.133 - Part 1: Joe Takes the Hot Seat kansikuva

Ep.133 - Part 1: Joe Takes the Hot Seat

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jakson Ep.132 - #@%! It, Let AI Do It! kansikuva

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This week on Between 2 Bridges, Joe and Jerry dive headfirst into the AI rabbit hole and ask the question everyone’s thinking: are we watching the future happen in real time? From using AI to automate invoices, organize accounting workflows, and summarize business data, to the fear of creating competitors and getting replaced by the very tools you adopt, the guys unpack how artificial intelligence is already changing small business. Along the way, they debate working in your business versus on it, discuss why business owners still need to know the dirty work, spiral into conversations about dating apps, internet culture, Netflix comedy roasts, Shane Gillis, Theo Von, and what life might look like when robots are wiping our asses in the nursing home. It’s business strategy, existential dread, and comedy all rolled into one chaotic episode.

20. touko 202633 min
jakson Ep.131 - Spirit Airlines and the Flight Path to Failure kansikuva

Ep.131 - Spirit Airlines and the Flight Path to Failure

This week on Between 2 Bridges, Joe and Jerry break down the collapse of Spirit Airlines and the bigger business lesson hiding behind the headlines. What happens when an entire company is built around being the cheapest option? From razor-thin margins and endless add-on fees to customer experience and rising operating costs, the hosts explore why “cheap” is rarely a sustainable strategy. The conversation branches into pricing psychology, premium service, fuel costs, freight, cruises, automation, and the realities of running a modern business in an economy where every expense keeps climbing. Along the way, Joe and Jerry share stories from their own businesses and explain why charging more can actually create a stronger customer experience and a healthier company. A funny, brutally honest episode about value, survival, and why businesses that race to the bottom usually end up there.

13. touko 202636 min