Geo-Targeted Growth: Expanding Good Eggs with ROI with Sipra

Are We Measuring AI Adoption All Wrong?

In this first episode of the new season of Beyond Algorithms, Jun and Frost kick things off with a timely question: are we measuring AI adoption all wrong? They unpack how companies are rushing to track AI usage through tokens, sessions, and spend—without a clear understanding of what success actually looks like. The conversation dives into the tension between input metrics and real outcomes, and why optimizing for usage can quietly derail ROI. You’ll hear why leadership narratives around AI don’t always match employee reality, how “AI washing” is shaping the layoff conversation, and what metrics actually matter if you want better business results—not just bigger dashboards. Jun and Frost also explore why AI is less about cutting headcount and more about filling talent gaps, and how a lack of clarity is driving anxiety across teams. You’ll learn: • Why token usage is a misleading signal of AI success • The only three metrics that actually matter for evaluating AI impact • How unclear AI mandates create confusion—and what leaders should do instead • Why learning by doing is the fastest way to stay relevant in an AI-driven workplace Whether you’re leading an AI transformation, experimenting with new tools, or trying to make sense of the pressure to “use more AI,” this episode sets the foundation for what really matters in the next phase of adoption. Tune in for a candid reset on AI strategy, practical frameworks for measurement, and a clearer way to think about the future of work.

When Devs Tattoo Your Logo—But the Buyers Don’t Even Know Your Name

In this episode of Beyond Algorithms, Jun and Frost sit down with Nick Schrock—creator of GraphQL and founder of Dagster Labs—to unpack the messy, unfiltered journey from Facebook’s elite engineering team to open-source founder life.Nick reflects on what it really takes to build developer tools that matter—when your product might be loved by thousands but monetized by none. You’ll hear why recruiting after FAANG feels like begging, how AI is fundamentally reshaping developer-stakeholder relationships, and why being “just good enough” in open source can sabotage your commercial future.You’ll learn:• The real trade-offs of open source vs. commercial product strategy• Why AI isn’t replacing developers—but is rewriting the PMdev power dynamic• How Nick's startup Dagster is reimagining data orchestration for the AI-native era• The surprising truth about how tools like GraphQL went viral—and what it takes to do it againWhether you’re scaling your own data platform, dreaming of launching an open-source project, or just curious what’s next in the dev tools stack, this episode is packed with unvarnished lessons from one of the most influential voices in infrastructure.Tune in for career advice, startup wisdom, and the truth about developer communities—from tattoos to Slackbots.

Beyond ROI: Driving Breakthrough Growth with Otter.ai’s Darius Contractor

In this episode of Beyond Algorithms, we're joined by Darius Contractor, Chief Growth Officer at Otter.ai [http://otter.ai/], who shares powerful insights into value-driven, product-focused growth. Darius reveals the remarkable story behind identifying a deeply-needed Dropbox feature, guiding it from user insight to becoming a core offering that generated tens of millions in revenue. He also offers strategic advice on navigating organizational priorities to champion long-term, impactful projects. Finally, we dive into the nuanced challenge of balancing measurable ROI with intuition: how do you stay data-driven yet trust your gut? Tune in for an enlightening conversation as Jun and Frost explore growth strategies and real-world experiences from Otter.ai [http://otter.ai/], Dropbox, Airtable, and Meta.

The Unlikely Journey of a Tech Exec Turned Movie Producer – And the Rise of AI in Storytelling

In this episode of Beyond Algorithms, Jun and Frost sit down with Matt Rodriguez—former marketing leader at Twitter and Meta, now an indie film producer and founder of 1985 Capital—to explore how careers evolve, why storytelling is a superpower, and what AI means for the future of creative work. You’ll hear how: • An orphaned Korean adoptee turned poli-sci major became a global marketing leader at Twitter and Facebook—and why that journey was anything but linear • Indie filmmakers can use AI not just to write scripts, but to pitch investors, plan shoots, and build audiences • The entertainment industry is grappling with the same digital transformation tech faced a decade ago—with a lot more emotion attached Matt also shares the deeply personal story behind his career pivot—from growing up in Anchorage, Alaska to helping launch a sold-out film at the San Francisco Film Festival. Whether you’re a builder, a creator, or somewhere in between, this episode is a masterclass in reinvention, empathy, and the hidden ROI of storytelling.

Geo-Targeted Growth: Expanding Good Eggs with ROI with Sipra

In this episode of Beyond Algorithms, Jun and Frost sit down with Sipra, former Head of Performance Marketing at Good Eggs, to unpack the playbook behind successful city-by-city expansion. You’ll learn how to: * Build a geo-focused marketing methodology that speaks to local audiences * Align performance tactics with product and operations teams to streamline new-market launches * Turn crisis into opportunity—hear the behind-the-scenes story of how Good Eggs bounced back when Thanksgiving deliveries ground to a halt during the pandemic Whether you’re scaling a startup or refining your growth stack, Sipra’s hands-on strategies and hard-won lessons will give you a blueprint for entering new markets with confidence. Tune in for tactics you can apply today—and the resilience mindset to carry you through your next big challenge.