BPP TechSphere
In this episode of The Marketing Trainers Drop-in, host David Green is joined by Pav Sharma, Helen Evans, and a very special guest: Madison Forman. Madison was one of the first students to complete BPP’s Multi-Channel Marketer (MCM) program, securing a distinction before transitioning into a full-time marketing role at DCA Limited. The team dives deep into the "alphabet soup" of modern search: SEO, AEO, and GEO. As AI tools like ChatGPT and Meta AI change how users find information, the panel discusses whether traditional search is being replaced by a "conclusion-based" model where users no longer want links—they want answers. What you’ll learn in this episode: * The Rebrand of SEO: Why the foundations of SEO are still the bedrock for AI-driven search (GEO). * Agentic Behavior: A look at how AI agents are being trained on human behavior and what that means for content creators. * The Apprentice Journey: Madison shares her experience balancing a high-pressure marketing role with the rigorous MCM apprenticeship and how she uses data to drive growth. * The "Myth" of the Influencer: Madison clears up common misconceptions about working in social media and the reality of managing complex, multi-functional marketing roles. Featured Guest: Madison Forman – Digital Marketer at DCA Limited and BPP MCM Alumna (Distinction). Host & Panel: * David – Digital Marketing Trainer * Pav Sharma – Marketing Coach * Helen Evans – Head of Quality I'm Idris Fabiyi, Head of Technology and Innovation at BPP University, Estio Training, Firebrand Training & host of the TechSphere podcast. I'm on a mission to demystify complex technology and make it accessible for businesses and learners. Follow me on LinkedIn: Idris Fabiyi [https://www.linkedin.com/in/idris-fabiyi-1494a238/] My Medium.com profile: Read my Articles [https://medium.com/@idrisfabiyi] Get in Touch: idrisfabiyi@bpp.com https://medium.com/tag/context-engineering?source=post_page-----d37144755740---------------------------------------
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