Sustainability’s Original Sin: A Wake-Up Call for Business Leaders

"Circular Cocoa: Transforming Waste into Wealth" - Joseph Bandanaa

Join Ken Alston on the Circularity Catalyst podcast as he explores the innovative world of sustainable cocoa production with Joseph Bandanaa and Joël Frei. Discover how the Swiss platform for sustainable cocoa is turning waste into value, promoting circular business models, and enhancing livelihoods in Ghana. Discover groundbreaking initiatives such as cocoa pulp juice and biochar, and learn how these efforts contribute to a more sustainable future. Don't miss this insightful conversation on the power of circularity in the cocoa industry!

Revolutionizing Sustainability: The Insect Industry's Role in the Future of Food with Jason Elate

Join Ken Alston as he sits down with Jason Elate from the new startup Insect Flux to explore the groundbreaking potential of the insect industry in addressing global food waste. Discover how this innovative marketplace is connecting insect farming with the agri-food industry, creating a sustainable solution to a $1.1 trillion problem. Learn about the challenges and triumphs of building a new market, and how you can be part of this transformative journey towards a more sustainable future.

Sustainability’s Original Sin: A Wake-Up Call for Business Leaders

In this powerful episode of The Circularity Catalyst, Ken Alston revisits the roots of corporate sustainability and reveals a critical flaw he calls the “original sin” — a decades-old misquote that set business sustainability on the wrong path. Drawing from his firsthand experience at the 1992 Earth Summit, Ken explains how sustainability lost its true meaning, how AI is now amplifying those mistakes, and why understanding Vitacide Risk™ is essential for the future of life and business.

Vitacide Risk™: How Companies Accidentally Undermine Their Own Survival

In this episode of The Circularity Catalyst, Ken Alston introduces the concept of Vitacide Risk™ — the hidden business threat that comes from damaging the very systems your company depends on. Drawing from decades of experience in corporate sustainability and circular design, Ken explains how traditional business models are unsustainable and shares two proven frameworks — the Tactical Tetrahedron and Design-Like-Nature — that help companies shift from harmful practices to regenerative growth.

Beyond the Loop: Ken Alston on Real Circularity and Vitacide Risk™

In this reboot episode of The Circularity Catalyst, Ken Alston redefines what real circularity means and why “circularity alone isn’t enough.” He explains how sustainability has been diluted and introduces key ideas like Vitacide Risk™—the danger businesses face when they unknowingly harm the very systems that sustain life. Ken shares how real circularity, inspired by nature’s living cycles, can help companies move beyond loops and into true regeneration.