Richard Shotton: Behavioural psychology and marketing effectiveness

Andy Smith: Navigating Uncertainty in Business Growth

In this conversation, Andy Smith, founder and CEO of StrategiQ, shares insights on navigating uncertainty in business, the importance of growth as a choice and responsibility, and the evolving role of the CMO in today's marketing landscape. He discusses his unconventional path to agency leadership, the challenges of organizational growth, and the significance of trust and respect in professional relationships. Additionally, he highlights the impact of AI on marketing strategies and the need for agencies to create enduring value for their clients. Find out more at dprandco.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

CMO Masterclass episode 9: Tim Szonyi

CMO Masterclass Find out more at dprandco.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Wayne Norrie: How branding should align with – and lead – organisational culture

Wayne Norrie is one of New Zealand’s most respected business leaders. From his early days in IT to building and selling his country’s most successful data management company, Wayne has been ruthless in his drive to build partnership-style relationships in the delivery of client-focused solutions. He views brand being the sum-total of every interaction an organisation engages its customers through – not just what is communicated. In this podcast, he talks about how brand integrity drove his management of Revera and how it guided organisational behaviour through good times and bad. This is a deeply personal CMO Masterclass with an extraordinarily successful business leader. Find out more at dprandco.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Chris Lambert: AFL football supplier since 2004

In this podcast episode, Phil is joined by Chris Lambert, a seasoned marketer with a remarkable track record. Starting at the Unilever School of Marketing, he honed his skills and later expanded his expertise at Adidas, rising to key positions such as Global Product and Marketing Manager for Originals and Kids Footwear. His success at Adidas propelled him into the role of CEO at Russell Corporation, a Fruit of the Loom business with brands like Russell Athletic, Spalding, and AFL brand Sharon. Chris has navigated this diverse portfolio through strategic shifts over the past decade, showcasing his leadership in the dynamic world of marketing and business. Join Phil as he delves into Chris Lambert's journey and glean insights from his wealth of experience. Find out more at dprandco.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Richard Shotton: Behavioural psychology and marketing effectiveness

Richard Shotton wrote the book on behavioural psychology and advertising – two of them in fact. The Choice Factory and The Illusion of Choice serve to de-mystify the science of consumer behaviour while demonstrating how it can be a force for powerful, effective communications. As a keynote speaker at the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), we took the time to interview Richard for this fascinating edition of CMO Masterclass.  Find out more at dprandco.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.