Content Community Commerce

The Lifetime Value of Content: How to Think Beyond ROAS

23 min · 22 de sep de 2025
Portada del episodio The Lifetime Value of Content: How to Think Beyond ROAS

Descripción

What's the real return on content? In this episode of the Content Community Commerce podcast, Robbie and Tim dive deep into how one well-crafted blog post turned into a multi-channel powerhouse—generating revenue through email, boosting SEO, fueling paid ads, and driving social shares. Learn why good marketing doesn't happen in a vacuum, how to collaborate across teams and vendors, and why messy attribution might just be a sign you're doing things right. Whether you're managing content, email, or paid media, this episode will help you better communicate content's true value to stakeholders and get more from the assets you already have. Let's connect: schedule a call [https://mktgrhythm.com/connect/]

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In this episode, Tim and Robbie dive into the often-overlooked connection between user experience (UX), design, SEO, and email marketing. While they don't always "own" UX/UI directly, they show how it impacts every touchpoint in a customer journey — from how people land on your site through search, to the experience of clicking through from a beautiful email. They share real-world stories of chaotic brand experiences, mismatched design rollouts, and the hidden traps that can tank SEO performance or kill an otherwise great email campaign. Along the way, you'll hear practical advice on balancing form and function, aligning design with intent, and making sure your brand looks cohesive across every channel. Let's connect: schedule a call [https://mktgrhythm.com/connect/]

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