COVENTURE Community Podcast

Tech Disruption Master Class with Dan Sohner, Associate Director, Publicis Media

57 min · 1. nov. 2024
episode Tech Disruption Master Class with Dan Sohner, Associate Director, Publicis Media cover

Beskrivelse

In this Tech Disruption Masterclass episode, host Mark Millhone interviews Dan Sohner, a media buyer and former photojournalist. Dan explores his path from documentary photography to high-level media buying. Now working for Publicis, he manages ad placements for major brands like McDonald's and Frontier, leveraging sophisticated data systems to target ads based on user behavior, location, and purchasing patterns. Dan discusses the intersection of creativity and analytics in advertising, emphasizing how metrics such as view duration or click rates can reshape content strategies in real time. He encourages students to develop technical proficiency in creative tools while also understanding audience psychology and trends across multiple platforms. His key takeaway is the importance of balancing empathy and data: while tech and data are central to modern media, understanding and genuinely connecting with audiences remain essential. Dan also advises aspiring media professionals to approach the industry with resilience, curiosity, and a willingness to adapt in an ever-changing landscape. For more information about Dan Sohner: https://www.linkedin.com/in/danielsohner/ Instagram: @dansohner X: @dan_sohner

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Alle episoder

35 episoder

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Tech Disruption Masterclass with Pat Curry, CEO of Sopris.ai

In this Tech Disruption Masterclass episode, host Mark Millhone interviews Tech Entrepreneur Pat Curry, currently the CEO of Sopris.ai. Pat explores his career through four decades of tech disruption, from the advent of personal computing to today’s generative AI. He describes his journey from a tennis pro to a software entrepreneur, sharing lessons learned from building businesses like First Resort Software, Blue Tent Marketing and FootSteps Marketing. Pat highlights the evolution of digital marketing, stressing the value of data, niche strategies, and the shift to "many-to-many" communication with social media, which empowered individuals like never before. Pat is now focused on creative writing and a brand new consulting venture, Sopris.ai. He reflects on using AI tools as writing coaches to sharpen his storytelling skills while avoiding dependency. He underscores that technology, when paired with human creativity, can open new paths for growth and expression. Pat’s adaptability and curiosity continue to drive his success, and he advises students to embrace both tech and authentic personal vision in their own careers. For more information on Pat: https://www.linkedin.com/in/patrickdcurry/

1. nov. 202456 min
episode Tech Disruption Master Class with Dan Sohner, Associate Director, Publicis Media cover

Tech Disruption Master Class with Dan Sohner, Associate Director, Publicis Media

In this Tech Disruption Masterclass episode, host Mark Millhone interviews Dan Sohner, a media buyer and former photojournalist. Dan explores his path from documentary photography to high-level media buying. Now working for Publicis, he manages ad placements for major brands like McDonald's and Frontier, leveraging sophisticated data systems to target ads based on user behavior, location, and purchasing patterns. Dan discusses the intersection of creativity and analytics in advertising, emphasizing how metrics such as view duration or click rates can reshape content strategies in real time. He encourages students to develop technical proficiency in creative tools while also understanding audience psychology and trends across multiple platforms. His key takeaway is the importance of balancing empathy and data: while tech and data are central to modern media, understanding and genuinely connecting with audiences remain essential. Dan also advises aspiring media professionals to approach the industry with resilience, curiosity, and a willingness to adapt in an ever-changing landscape. For more information about Dan Sohner: https://www.linkedin.com/in/danielsohner/ Instagram: @dansohner X: @dan_sohner

1. nov. 202457 min
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In this podcast episode, part of the Tech Disruption Masterclass series, host Mark Millhone interviews Artemis Wolz, a musician, digital media theorist, and content creator. Artimus shares his journey from working at Trader Joe’s to building a successful online presence. Key topics include the challenges and opportunities of going viral, his strategy for building a loyal audience, and how to adapt content to changing digital trends. Artimus discusses balancing creativity with audience expectations and offers insights on using platforms like TikTok to engage communities. He emphasizes the importance of community-building, authenticity, and resilience, suggesting that creators start with small, manageable projects to test audience reactions. By nurturing authentic connections with followers, creators can create sustainable engagement. Artimus also highlights the value of technical skills like video editing and the importance of understanding digital platforms as tools for storytelling. For more information about Artimus Wolz: ArtimusWolz.com Tiktok: @artimuswolz Instagram: @artimuswolz X: @artimuswolz

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In this podcast, part of the Tech Disruption Masterclass series by Coventure in partnership with Colorado Mountain College's Isaacson School, host Mark Millhone interviews Bill Phillips, former Editor-in-Chief of Men’s Health and currently the Chief Strategy and Performance Officer for Linkwell Health. Bill shares insights from his career navigating technological shifts in media, particularly the challenging transition from print to digital formats. He emphasizes the impact of platforms like Facebook on traditional media by centralizing content distribution, which ultimately diluted the independence of many media brands. Bill also reflects on his current role in healthcare, using service journalism to help audiences make healthier choices. He encourages students to remain curious, embrace emerging technology, and understand their audiences’ journeys. His key message is that successful content creation lies in blending personal passion with empathy and leveraging technology wisely. Finally, he advises upcoming media professionals to approach career-building creatively and authentically, always putting the audience’s needs first. For more information about Bill: https://www.linkedin.com/in/billphillipsedit/ https://www.linkwellhealth.com/team

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