Medtech Branding That Speaks Human (with Kelly MacDonald, from BraveTale)

Breaking Silos in Mental Health Communication (with Andrea Womack, from Psych Hub)

What happens when an operational leader becomes the creative voice of a company?Andrea Womack, Chief Content Officer at Psych Hub, joins Felippe Silveira and Raff Marques in this episode to share how her background as COO helped her build bridges between structure and storytelling. From developing evidence-based training to creating content that feels deeply human, Andrea reveals how collaboration fuels innovation in mental health communication.Tune in for insights on:- Balancing operational structure with creative freedom- Breaking silos across teams in health tech- Building content that inspires hope and action in mental health careWant to keep the conversation going? Feel free to reach out to Andrea⁠⁠⁠, ⁠⁠⁠Felippe⁠⁠⁠ and ⁠⁠⁠Raff⁠⁠⁠ on LinkedIn. And to learn more about ⁠⁠Psych Hub and the work they’ve been doing in mental health care, check their website.Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠cht@mowe.studio

Mental Health Storytelling to Raise Trust (with Kelsey Chacon, from Rula)

How can storytelling make mental healthcare more human? In this episode of Creative Health Tech, we sit down with Kelsey Chacon, Content Manager at Rula, to explore how storytelling can build trust, break stigma, and make care more accessible. Kelsey shares how her personal experiences inspired her work in mental health communication — and how Rula’s empathetic approach connects patients, providers, and partners in a more meaningful way. We discuss: • The role of storytelling in mental health and healthcare communication • Finding the balance between empathy and information • How to make long-form content engaging in a short-form world • Collaborating with clinicians and patients for authentic storytelling • Why authenticity and transparency are the future of mental health marketing Want to keep the conversation going? Feel free to reach out to Kelsey, ⁠⁠⁠Felippe⁠⁠⁠ and ⁠⁠⁠Raff⁠⁠⁠ on LinkedIn. And to learn more about Rula and the work they’ve been doing in mental health care, check their website. Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠cht@mowe.studio

Designing Therapeutic Content in Digital Mental Health (with Danielle Kosecki, from AbleTo)

How do you create digital content that truly supports mental health—not just talks about it? In this episode of Creative Health Tech, we talk to Danielle Kosecki, Senior Director of Content Design at AbleTo, a leader in virtual mental health care. Danielle shares how her team blends journalism, UX writing, and clinical collaboration to design experiences that are accessible, empathetic, and evidence-based. On this conversation we cover: - What “evidence-based content” really means in digital health - How to align UX writing with clinical and marketing teams - Creating content at a 4th-grade reading level (and why it matters) - The role of therapists in content creation - Content governance in regulated healthcare environments - The future of content design with tools like Figma + CMS + AI Whether you're a health tech marketer, content strategist, or product designer, this episode is full of actionable insights on how to build therapeutic, trustworthy, and user-centered content in mental health tech. Want to keep the conversation going? Feel free to reach out to Danielle⁠⁠⁠, ⁠⁠⁠Felippe⁠⁠⁠ and ⁠⁠⁠Raff⁠⁠⁠ on LinkedIn. And to learn more about ⁠⁠AbleTo⁠ and the work they’ve been doing in mental health care, check their website. Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠cht@mowe.studio

Medtech Branding That Speaks Human (with Kelly MacDonald, from BraveTale)

Medtech founders often lead with data, but it’s usually their story that inspires trust and drives impact. In this episode of Creative Health Tech, Raff and Felippe sit down with Kelly MacDonald, founder of BraveTale, to explore the fine balance between technology and humanity in medtech branding and positioning. Kelly shares why personal purpose and storytelling are critical for founders, how brand strategy helps secure buy-in from investors and patients, and why leading with heart — not just data — drives stronger connections and growth in medtech. Want to keep the conversation going? Feel free to reach out to ⁠⁠Kelly [https://www.linkedin.com/in/kelly-macdonald-812496204/]⁠⁠, ⁠⁠Felippe [https://www.linkedin.com/in/felippesilveira/]⁠⁠ and ⁠⁠Raff⁠⁠ [https://www.linkedin.com/in/raffmarques/] on LinkedIn. And to learn more about ⁠BraveTale [https://bravetale.ca/] and the work they’ve been doing, check their website. Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠cht@mowe.studio

Building Better Experiences Through Design Maturity (with Adam Bunke, from Evernorth)

Working in health tech often feels like navigating a minefield: every decision is weighed against risks to the company, patients, and a bunch of other stakeholders. In trying to avoid mistakes, we can end up with overly cautious, even frustrating digital experiences.In this episode, we sit down with Adam Bunke, a seasoned design leader with deep experience across both startup and enterprise health tech environments. Together, we dive into the topic of design maturity in healthcare and explore how design teams can move from reactive to strategic — collaborating with regulatory, finance, and risk management teams to craft better, safer, and more human-centered experiences for everyone involved.Want to keep the conversation going? Feel free to reach out to ⁠⁠Adam, ⁠⁠Felippe⁠⁠ and ⁠⁠Raff⁠⁠ on LinkedIn. And to learn more about Evernorth and the work they’ve been doing, check their website.Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠cht@mowe.studio