What Collaboration Means in the Agri-Food Industry | IPPE 2026, AI in Ag, and More

Capital, Customers, and Collaboration: Inside an AgTech Acquisition

Cultura Technologies CEO Rich Reynertson sits down with Matt Ashton, CEO of New Vision Cooperative, to unpack the story behind Cultura’s acquisition of BIG Consulting LLC. What began as a customer–vendor relationship turned into partnership—and ultimately, a strategic decision to place the platform with a partner built to scale it. Rich and Matt explore what collaboration really looks like in practice: balancing capital, board dynamics, and long-term business priorities, while making decisions that are right for customers, employees, and the industry as a whole. It’s an open, honest conversation about knowing when to invest, when to divest, and how the right partnership can move everyone forward.

What Collaboration Means in the Agri-Food Industry | IPPE 2026, AI in Ag, and More

Join Rich Reynertson, CEO and President of Cultura Technologies, and Jeff Schreiner, VP of Global Collaboration, in a conversation about what it really takes to build a more connected, transparent, and resilient agri‑food supply chain. Rich and Jeff unpack the rise of AI in agriculture, the shift toward data‑enriched commodities, and the growing pressure for end‑to‑end traceability. They share stories from the field, lessons from running over 20 cross‑industry “circles,” and how leaders can build ecosystems—not silos—to solve the industry’s biggest challenges.