Ep 25. Digital Marketing & Branding for the Modern Music Industry with Waylon Barnes from C2 Management

Ep 25. Digital Marketing & Branding for the Modern Music Industry with Waylon Barnes from C2 Management

In this episode of Do That Thing Music Podcast, host Christopher Foust sits down with Waylon Barnes, founder and CEO of C2 Management, for a conversation that bridges real-world music industry experience with modern marketing strategy. Waylon shares his journey from building a Los Angeles-based publishing company with multi-platinum and Billboard No. 1 success to launching C2 Management, a firm focused on helping artists and labels navigate today’s rapidly evolving landscape. The discussion goes beyond surface-level advice and gets into the mechanics of how artists actually grow in today’s environment. Together, Christopher and Waylon break down what “artist development” really means in 2026, how digital marketing has shifted the power dynamic in the music business, and why brand is no longer optional for musicians looking to build sustainable careers. They also explore how independent artists can compete at a high level, what separates artists who break through from those who stall, and how marketing, content, and identity all need to align.

Ep 24. Exploring Electronic Music with Producer Olo Von Borg

In this episode of Do That Music Thing, host Christopher Foust is joined by Olo Von Borg, an electronic music artist and producer, for a deep dive into the past, present, and future of electronic sound. Together, they discuss the transition from analog to digital production, how technology has reshaped the creative process, and the unique techniques Olo uses to craft dynamic electronic music. The conversation explores the artistry behind electronic music—balancing technical precision with creative experimentation—and how today’s digital tools allow artists more freedom than ever while still drawing influence from the warmth of analog roots. Olo also shares insights on workflow, sound design, and the evolving culture of electronic music in a digital-first world. Whether you’re an electronic producer, a fan of the genre, or a musician curious about expanding into digital production, this episode offers practical knowledge and creative inspiration straight from an artist pushing the boundaries of sound. About the Host: Christopher Foust is a multi-instrumentalist, vocalist, songwriter, and producer, and the founder of 1840 Music Group. On Do That Music Thing, he brings musicians, industry leaders, and creatives together to share real-world strategies and insights for building a sustainable music career.

Ep 23. The Role of the Business Manager in Today's Music Industry with Catherine Moore of Farris, Self & Moore

In this episode of Do That Music Thing, host Christopher Foust speaks with Catherine Moore, partner at the renowned entertainment business management firm Farris, Self & Moore. With years of experience guiding the financial and business lives of some of today’s top artists, Catherine offers a behind-the-scenes look at how business managers support musicians in building sustainable careers. Together, they explore what a business manager really does, when an artist should consider hiring one, and how the right financial and strategic guidance can protect creative freedom while setting the foundation for long-term success. Catherine also shares insights from her own career journey and what she’s learned about balancing artistry with smart business practices. If you’ve ever wondered how to treat your music career like a business—or how to build the right team around you—this episode gives you practical knowledge and insider perspective straight from an industry leader. About the Host: Christopher Foust is a multi-instrumentalist, vocalist, songwriter, and producer, and the founder of 1840 Music Group. On Do That Music Thing, he has candid conversations with music professionals and creatives, providing actionable insights for musicians to grow their audience and career. 🔗 Learn more about Catherine Moore: fsmnash.com/catherine-moore [https://www.fsmnash.com/catherine-moore] 🔗 Explore Farris, Self & Moore: fsmnash.com [https://www.fsmnash.com]

Ep 22. The Role of the Rehearsal Studio with Brandon Lehman of Little Giant Studio

In this episode of Do That Music Thing, host Christopher Foust sits down with Brandon Lehman, the founder of Little Giant Studio—a forward-thinking rehearsal and creative space located in Nashville. Brandon shares the story of how Little Giant began as a rehearsal solution for local bands and artists, and how it’s grown into a full-scale production and content creation hub. Together, they dive into the evolving role of rehearsal studios in today’s music landscape, the importance of accessible and artist-friendly spaces, and how studios like Little Giant are helping independent musicians not only practice but also create high-quality content and capture live recordings. Brandon, a lifelong musician and creative entrepreneur, offers his insights into the business of music spaces, the needs of modern artists, and what it takes to build a creative community from the ground up. About the Host: Christopher Foust is a multi-instrumentalist, vocalist, songwriter, and producer, and the founder of 1840 Music Group. On Do That Music Thing, he talks with artists, entrepreneurs, and industry pros to share real advice for building a sustainable music career. 🔗 Learn more about Little Giant Studio at littlegiant.io [https://www.littlegiant.io] 🔗 Learn more about Brandon Lehman: canvasrebel.com/meet-brandon-lehman [https://canvasrebel.com/meet-brandon-lehman]

Ep 21 - Starting a Sync Empire with Adrienne Reeves of Versa Music Group

In this inspiring episode of Do That Music Thing, host Christopher Foust speaks with Adrienne Reeves, founder of Versa Music Group—a rising sync licensing agency helping artists place their music in film, television, ads, and more. Adrienne shares her journey from music fan to entrepreneur, and how she built Versa from the ground up to serve artists and media creators alike. They break down what it really takes to start your own sync agency, how sync licensing works, and why this part of the industry is one of the most accessible and lucrative paths for indie artists today. You’ll learn how to prep your music for sync, get on a catalog, and understand what supervisors and brands are actually looking for. If you've ever dreamed of hearing your track on a Netflix series, a national commercial, or a movie trailer, this episode is your roadmap. About the Host: Christopher Foust is a multi-instrumentalist, vocalist, songwriter, and producer, and the founder of 1840 Music Group. Through Do That Music Thing, he brings real conversations and actionable strategies to help musicians grow their careers and do that music thing right. Learn more about Versa Music Group at versamusicgroup.com [https://www.versamusicgroup.com]