Fire Yourself

Episode 11 - Why You Are Avoiding Success and How to Stop

21 min · 16. touko 2026
jakson Episode 11 - Why You Are Avoiding Success and How to Stop kansikuva

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Welcome back to Fire Yourself. This week, we are tackling a massive topic that holds so many entrepreneurs back, which is avoidance. If you are currently stuck in a cycle of avoidance, it is actively hindering your ability to earn money, grow, and become the best version of yourself. Key Takeaways: * Deactivate high emotions: When avoidance brings up a high level of emotion, you need to break the situation down into bite-sized chunks. Instead of asking yourself why you are not doing something, ask what the benefit would be if you actually did it. * Remove the phantom flow: The phantom flow is the fake exit or made-up excuse you use to pull away from a task, like saying you cannot show up on social media because your hair is not done. You can beat this by turning harsh demands into gentle invitations, such as inviting yourself to simply learn more. * Rethink your independence: Avoidant people often create a false sense of safety by telling themselves they can just do everything completely alone. By swapping self-critique for positive reinforcement, you can open yourself up to the massive benefits of a co-creative space. * Sell your own work confidently: It is incredibly common for creatives to confidently sell somebody else's product but completely freeze when it comes to shouting from the rooftops about their own business. Learning to become your own CEO and directing yourself confidently will help you push past this hesitation.

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