Glazed Over

Branding That Actually Feels Like Something

49 min · 29. apr. 2026
episode Branding That Actually Feels Like Something cover

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Hillary  Moullilet   of The Creative Retailer joins us to talk about the power of branding in paint-your-own pottery studios and how it shapes the customer experience. Drawing from her journey as a multi-studio owner, Hillary shares how consistent branding goes far beyond logos — it lives in your space, your systems, and your staff. We discuss creating welcoming first impressions, involving your team in delivering your brand, and simple strategies like mystery shopping and brand checklists to stay aligned. This episode is a must-listen for studio owners ready to build a more intentional, cohesive, and memorable business.

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episode Bridging the Gap between clay studios and PYOP studios with Ben Clark from Queen City Clay cover

Bridging the Gap between clay studios and PYOP studios with Ben Clark from Queen City Clay

This podcast interview focused on Ben Clark from Queen City Clay discussing the integration of Paint Your Own Pottery (PYOP) into their 50,000 square foot clay studio. Ben explained how PYOP has been operating for about 9 years and serves as both a gateway for new customers to experience clay and a profitable business component. The studio uses three dedicated kilns for low-fire pottery painting, operates in a 1,000 square foot space with seating for 30 people, and offers seasonal items like Christmas trees and Easter pieces. Ben discussed staffing arrangements, glaze options, and the educational approach to pottery painting, noting that proper sampling and instructional materials were key lessons learned early on. The PYOP area creates a different energy than the main clay studio, more like a social environment where people meet and share experiences, while also helping with diversity in the studio and serving accessibility needs for those with sensory issues or who cannot work with wet clay.

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