Group X Files

What's the Purpose?

25 min · 1. huhti 2026
jakson What's the Purpose? kansikuva

Kuvaus

Each and every class we lead should have a purpose. That purpose is not the broad "to get fitter," "to get stronger," "to improve my cardio." That purpose is a truly focused and tailored expectation of what the participants can hope to gain from the class. It is not what you are doing but why you are doing it. The more we program with purpose, the more intentional the workouts we provide are. The more intentional the workouts are, the more people benefit from them. The more they benefit, the more they will go out of their way to ensure they can keep coming back.

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jakson Become the Master kansikuva

Become the Master

Think about your favorite brands (and maybe some that were your favorite but lost you). What is it that you love about them. What do they do just so darn well? What are they the master of? (Or, in the case of a brand that lost you, what did they do to drive you away? Did they lose focus on what their target audience and dilute their product?). While we want to diversify ourselves, we must start with becoming the master of just one thing first. What is the one format you want to master? That you want people in the club to be like, "oh, you want a good ________ class, you've gotta go to (insert your name here)!" Listen in to learn about how to deepen your mastery of one format and how that can really impact the member experience for your core group of constituents.

27. touko 202625 min