Selling AI: Understanding the Four Key Buyer Personas

Build It Now: AI, Value, and the Power of Showing Your Work

Send a text [https://www.buzzsprout.com/twilio/text_messages/2377419/open_sms] In this special restart episode of The GrowthLoop Podcast, Corey Tomlinson and Tish Looper catch up after a short break between episode with a candid, unscripted conversation about innovation, AI, and the value of moving fast. Inspired by Liza Adams’ recent article on AI-driven content creation and "vibe coding," Corey and Tish unpack how the speed of execution has changed the game—from pitching ideas to building prototypes. They explore the shift from asking for permission to demonstrating early value, and why showing a clickable, tangible version of your idea is more effective than presenting a concept alone. Other topics include: * How AI tools accelerate content creation and expand audience reach * The difference between vibe coding and agentic AI in operationalizing ideas * Balancing AI automation with authentic human experience * Why building faster creates more opportunity for growth As usual, expect plenty of baseball metaphors (including thoughts on the first-ever MLB All-Star Game swing-off) and a behind-the-scenes look at how Corey and Tish think about GrowthLoop’s evolution. If you’ve been sitting on an idea, this episode will challenge you to stop waiting—and start building. Check out the Liza Adams article here: https://www.linkedin.com/pulse/dont-sit-idea-build-ai-liza-adams-lhfbc/ [https://www.linkedin.com/pulse/dont-sit-idea-build-ai-liza-adams-lhfbc/]

From Rejection to Redirection: Sam Lancashire on Mindset, Resilience, and Imperfect Action

Send a text [https://www.buzzsprout.com/twilio/text_messages/2377419/open_sms] In this empowering episode of GrowthLoop, hosts Tish Looper and Corey Tomlinson and welcome Sam Lancashire—award-winning trainer, bestselling author, and Chief Everything Officer at Creating Lightbulb Moments [https://creatinglightbulbmoments.com/]—for a candid conversation about overcoming adversity and transforming your mindset. Sam shares her personal journey of launching a business, only to face a serious injury that forced her to rethink everything. Through it all, she embraced what she calls “rejection as redirection,” reframed no’s into 'not-yets,' and built a thriving coaching and training practice. You’ll hear practical insights on: * Letting go of the need to control outcomes * Breaking free from overthinking and perfectionism * Using mindset shifts to turn setbacks into growth * Embracing feedback—and feedforward—as a path to improvement Whether you're leading a team, running a business, or navigating personal challenges, Sam’s story will inspire you to reframe obstacles and take meaningful action—imperfectly, but purposefully.

Building a Business That Lasts: Sustainable Growth in Cybersecurity

Send a text [https://www.buzzsprout.com/twilio/text_messages/2377419/open_sms] In this episode of the GrowthLoop Podcast, Corey and Tish welcome Scott Kuffer, co-founder and COO of Nucleus Security, for an honest and energizing conversation about what it really takes to build a company designed to last. Scott shares the story of Nucleus’s accidental origin—how a solution born out of personal frustration became a fast-growing cybersecurity platform by popular demand. Scott explains why Nucleus has always rejected the “blitzscaling” mindset in favor of intentional, sustainable growth—and how that approach has become a competitive advantage in an oversaturated market. He reflects on why alignment between founders, customers, and investors is critical, and how a clear-eyed focus on solving real problems for real people helped Nucleus grow from a side project to a commercial success. They also get into hot takes on AI hype, the dangers of over-consuming startup advice, and the number one reason startups fail (spoiler: it’s not product-related). Whether you're a founder, builder, or curious listener, this episode delivers insight, candor, and just enough baseball talk to keep things interesting.

Selling AI: Understanding the Four Key Buyer Personas

Send a text [https://www.buzzsprout.com/twilio/text_messages/2377419/open_sms] Selling AI solutions and other innovative technologies isn’t just about showcasing a groundbreaking product—it’s about aligning with the right stakeholders and addressing their distinct motivations. In this episode of GrowthLoop, hosts Corey and Tish sit down with Harry Powell, SVP of Data & AI at Endava, to break down the four essential buyer personas influencing AI adoption: * Business Executives – Focused on outcomes and ROI * Analysts – Driven by meaning and insights * Engineers – Concerned with data movement and reliability * IT Managers – Focused on risk, security, and process stability Harry shares how simplifying persona targeting can streamline go-to-market strategies, reduce friction in AI adoption, and improve long-term customer engagement. The conversation explores how to overcome resistance from risk-averse stakeholders, the role of experimentation in AI implementation, and the importance of crafting the right message for the right audience. Along the way, the discussion takes a fun detour into AI-powered PowerPoint generation, the risks of chasing “shiny object” trends, and Harry’s personal take on the perfect gin and tonic ratio. If you’re in sales, marketing, or leading an AI-driven transformation, this episode will help you refine your approach to selling AI by focusing on what truly matters to each decision-maker.

AI for Scalable Growth and Sustainable Success

Send a text [https://www.buzzsprout.com/twilio/text_messages/2377419/open_sms] In the Season 2 premiere of Growth Loop, hosts Corey and Tish dive into the transformative role of AI in driving business and career growth. Joined by guest Andy Nester, a seasoned marketing leader, the episode explores how AI and automation are reshaping traditional growth strategies. Andy shares insights from his two decades in B2B SaaS, emphasizing how tools like AI can enhance efficiency, streamline workflows, and unlock team creativity. Key discussion points include: * The Growth Loop Continuum Model: A data-driven framework aligning marketing, sales, and customer success to fuel scalable growth. * AI's "Superpowers": How businesses can leverage AI for ideation, content generation, data analysis, and feedback loops. * AI Adoption Challenges: The importance of cultivating curiosity and breaking complex tasks into actionable steps for meaningful AI integration. * Leadership and Culture: How fostering a supportive, experimental approach to AI empowers teams and enhances customer outcomes. * Real-World Applications: Examples of AI in product strategy, customer success, and creating personalized, impactful experiences at scale. The conversation underscores the need for organizations to embrace AI as a tool to amplify human talent, not replace it. Andy also highlights the rapid pace of AI innovation, urging businesses to act now to stay competitive. Listen for actionable advice on navigating AI adoption, balancing automation with human connection, and fostering a culture of innovation within your organization. Don’t miss Andy’s practical tips for using AI to achieve faster, more sustainable growth while maintaining data security and compliance.