The Proof Is In The Pudding

The Infamous 9-Word Email

When you invite friends over for dinner, do you talk about how famous your recipe is, you’d better come for this one exclusive event, don’t get FOMO! No. That’s not how we talk when we have a relationship with someone. Unfortunately, that’s how a lot of copywriters are taught to write in emails. I learned about the 9-word email through my mentor, Dean Jackson, and I’ve used it myself and for multiple clients in different variations. Essentially, it’s a short, personal invitation like you would send to a friend. “Hey, I’m making Korean BBQ next weekend. Wanna join?” It’s so powerful because it’s so simple, but it still needs to fit into your overall email marketing strategy to really be effective. You can use it for sales events, master classes, even as part of the welcome sequence, but you have to have that relationship first. Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ [https://helladeliciousemails.com/]. Give it a try and let me know how it went @allisoncarpio [https://www.instagram.com/allisoncarpio/?hl=en]! I’d love to hear from you! Music credit: Beatitude by Mountaineer A Podcast Launch Bestie [https://www.angiemjordan.com/podcast-launch-bestie] production This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allisoncarpio.substack.com [https://allisoncarpio.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

The Proof Is In The Pudding

We’ve talked about the email collection phase, then the connection piece, and now it’s time for conversions. Once you’ve engaged your readers and you have a connection with them, you to convert them into sales.  In your emails, you need to really highlight and showcase how you approach what you do. Pull on your expertise to really show how you do your job. If you’re a research specialist, your readers need to know. Spell out the common mistakes and how you solve them. Talk about case studies. You need as many customer stories as possible to show your readers what is possible for them. Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ [https://helladeliciousemails.com/]. To get in on my “Be Our Guest” VIP day, DM me “Welcome” on IG @allisoncarpio [https://www.instagram.com/allisoncarpio/?hl=en]! I’d love to hear from you! Music credit: Beatitude by Mountaineer A Podcast Launch Bestie [https://www.angiemjordan.com/podcast-launch-bestie] production This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allisoncarpio.substack.com [https://allisoncarpio.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Welcoming Newcomers Into Your List

Imagine you got a reservation at a new restaurant you’ve been dying to try. You arrive and sit down, but the lights are off, there’s no servers, no host, and it seems like the place is closed.  Without a welcome sequence, newcomers to your email list can feel that way. Setting up a sequence can still be personal and connecting, and you can use a sequence for a variety of different situations. You can use them for welcomes, launches, evergreen webinars, sales follow-ups, promos, or even if someone has been inactive. Try doing that with social media. Start with a “Be Our Guest” welcome sequence so you can get to know them, establish a relationship with them, and introduce them to your offer. How else will they know, right?  Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ [https://helladeliciousemails.com/]. To get in on my “Be Our Guest” VIP day, DM me “Welcome” on IG @allisoncarpio [https://www.instagram.com/allisoncarpio/?hl=en]! I’d love to hear from you! Music credit: Beatitude by Mountaineer A Podcast Launch Bestie [https://www.angiemjordan.com/podcast-launch-bestie] production This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allisoncarpio.substack.com [https://allisoncarpio.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

How To Sell Without Being Sleazy

I get asked all the time how to sell without coming off as the annoying sales representative that won’t leave people alone in the store. The difference is that people consciously opted into your offer and if they open up your email, it’s because they chose to. What’s really important in email is connection. It’s not about the perfect copy that converts 100% of the time. Business owners usually fall into one of 2 buckets: either they send out lots of newsletters and never mention their offers, or they only sell and nothing else. That’s why a strategy is important because neither of those will work the way you want it to. If you have a complete strategy, you’ll know when to sell and when to connect. Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ [https://helladeliciousemails.com/]. Say hi on IG @allisoncarpio [https://www.instagram.com/allisoncarpio/?hl=en]! I’d love to hear from you! Music credit: Beatitude by Mountaineer A Podcast Launch Bestie [https://www.angiemjordan.com/podcast-launch-bestie] production This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allisoncarpio.substack.com [https://allisoncarpio.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

It's Not The Size That Matters

It’s mango season in San Francisco! Ask anyone whose culture has mangoes, they’ll all say theirs is the best. In Filipino culture, we love the little manila mangoes because they’re much sweeter and smoother than the larger red mangoes you’re more likely to see in the grocery store. Just like mangoes, the size of your email list isn’t what’s important. Don’t let the size of your list stop you from emailing and selling in your emails, and don’t stop growing your list with qualified people. Here are some mistakes I see when people grow their email list: * The freebie doesn’t connect with the offer, or it’s not a smooth connection. Maybe the social content gets a lot of engagement and relates to the opt-in, but the paid offer doesn’t match.  * There’s no call to action. What do people do next? * Relying heavily on organic social media posts to get opt-ins. What’s much more effective is collaborations such as podcast guesting, joint webinars, or public speaking. Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/ [https://helladeliciousemails.com/]. Say hi on IG @allisoncarpio [https://www.instagram.com/allisoncarpio/?hl=en]! I’d love to hear from you! Music credit: Beatitude by Mountaineer A Podcast Launch Bestie [https://www.angiemjordan.com/podcast-launch-bestie] production This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allisoncarpio.substack.com [https://allisoncarpio.substack.com?utm_medium=podcast&utm_campaign=CTA_1]