I'm A Car Chick

Data is the New Inventory: Laura Fleischer on CDP Strategy, Dirty Data, and Scaling Your Brand

18 min · 12. maj 2026
episode Data is the New Inventory: Laura Fleischer on CDP Strategy, Dirty Data, and Scaling Your Brand cover

Beskrivelse

In this episode of the I'm a Car Chick podcast, host Shasta Haddock sits down with Laura Fleischer, President of Orange Media Group. Coming from the legacy of the Roman Group (with 37 dealerships), Laura shares her transition from "dealer grandkid" to marketing innovator. We dive deep into why dealerships are sitting on "data gold mines" but are being held hostage by their own tech stacks. Laura reveals the staggering ROI of capturing abandoned service schedulers and explains why 50% of your database might be "dirty data" costing you thousands in wasted ad spend. If you want to move beyond basic KPIs and actually own your customer journey, this conversation on CDPs and data hygiene is your roadmap. #ImACarChick #OrangeMediaGroup #LauraFleischer #AutomotiveMarketing #DataStrategy #CDP #DealershipSuccess #FixedOps #FirstPartyData

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Alle episoder

185 episoder

episode Chasing the Dream: Scott Simons on Dealership Ownership, the Commuter Hustle, and NADA 2026 cover

Chasing the Dream: Scott Simons on Dealership Ownership, the Commuter Hustle, and NADA 2026

Host Shasta Haddock welcomes back a familiar face to the I'm a Car Chick booth at NADA 2026: Scott Simons. Since his last appearance, Scott has taken the ultimate leap from operator to owner, acquiring a dealership in North Carolina. Scott gets raw and real about the "shit-eating grin" that comes with finally owning his own store, even while balancing the stress of three loans and a long-distance commute. They discuss the professional power of the Las Vegas networking scene, the reality of "taking it on the chin" during the first year of ownership, and why you should never let anyone tell you that you can't achieve your dreams. If you've ever thought about the path to ownership, Scott’s journey is the inspiration you need. #ImACarChick #NADA2026 #ScottSimons #DealershipOwner #AutomotiveEntrepreneur #CarDealerLife #Networking #ChasingDreams

I går19 min
episode The Streaming Revolution: Owen Moon & Joe Dallas on Connectivity, Networking Secrets, and the Future of DealerStream | NADA 2026 cover

The Streaming Revolution: Owen Moon & Joe Dallas on Connectivity, Networking Secrets, and the Future of DealerStream | NADA 2026

Host Shasta Haddock brings in the reinforcements at NADA 2026 with Owen Moon and Joe Dallas from Dealer Stream. In this high-energy session, the trio discusses the "art of the hustle" at major industry events, revealing why the best networking often happens after hours. Owen and Joe share the vision behind Dealer Stream’s evolution, focusing on how streaming advertising is moving from a trend to a fundamental requirement for modern dealerships. They dive into the importance of educational leadership, consistency in branding, and why the "deep connections" made in Las Vegas are the true ROI of the show. If you want to understand where automotive video and streaming are headed, this double-guest episode is a masterclass. #ImACarChick #NADA2026 #DealerStream #OwenMoon #JoeDallas #StreamingAdvertising #AutomotiveMarketing #Networking #DealerTech

29. maj 202620 min
episode Architecting the Experience: Kelly Reis on Facility Design, Workflow Mapping, and the Retail Shift | NADA 2026 cover

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Host Shasta Haddock welcomes first-time guest Kelly Reis, Founder of Arris Corp, to the I'm a Car Chick booth at NADA 2026. A self-proclaimed "car chick" who started in retail in 1999, Kelly has transitioned her years of dealership experience into a niche focus on facility design. She breaks down why a beautiful building isn't enough—it has to actually work for your employees and your customers. They discuss the importance of workflow mapping, how facility design directly impacts the customer experience, and the power of networking in the automotive industry. If you’re planning a renovation or a new build, Kelly’s insights on aligning architecture with operations are essential. #ImACarChick #NADA2026 #KellyReis #ArrisCorp #FacilityDesign #DealershipOperations #CustomerExperience #WomenInAutomotive

26. maj 202622 min
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24. maj 202652 min
episode The Flip to the Front End: Kate Beirowski on Vehicle Merchandising, Sales Leadership, and Being Fearless | NADA 2026 cover

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Host Shasta Haddock catches up with the insightful and always candid Kate Beirowski, the newly appointed VP of Sales for Dealer Image Pro. Recorded live at NADA 2026, Kate shares her transition from a career in Fixed Ops to leading the front-end charge in vehicle merchandising. They discuss the power of end-to-end photography in the modern dealership, the challenges of stepping into a new leadership role, and why "getting out of your comfort zone" is the best advice for anyone in automotive. From winning "WIA Bingo" to taking on the VP mantle, Kate’s energy and honesty provide a masterclass in professional growth and fearless networking. #ImACarChick #NADA2026 #KateBeirowski #DealerImagePro #VehicleMerchandising #SalesLeadership #WomenInAutomotive #DealerTech

22. maj 202621 min