Impact Curious
Community is fast becoming an overused term in business. But what does it actually mean? And when brands claim to be building one, should we believe them? In this episode, Emily and Ed dig into the difference between genuine community and a marketing exercise, from watch collectors and alumni networks to perfume brands and grocery bags. They ask the question that not enough businesses are asking: do your customers actually want to be part of your community? And what could it look like when the answer is genuinely yes? Ps. Emily would like it to be known that she does actually think you can create community around bread! Connect with Emily [https://www.linkedin.com/in/emily-monsell-holden/] and Ed [https://www.linkedin.com/in/edward-ferris-34647112/] on LinkedIn. Brought to you by The Impact Apothecary [https://www.theimpactapothecary.com/], the anti-consultancy for purpose-led business
18 episodios
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