Firsts, Failures and Figuring It Out with Sally Capp AO

Firsts, Failures and Figuring It Out with Sally Capp AO

Sally Capp has had one of those careers that makes you feel exhausted and inspired at the same time. From lawyer to venture capital founder, to the first directly elected female Lord Mayor of Melbourne (through a pandemic, no less), to startup investor - she's done it all with what she calls a "have a go" attitude. In this interview, we get into the stuff nobody puts in their bio: the investment pitches that kept getting knocked back, the anxiety you feel taking on a new challenge, and why her Israeli investor friend asked her for a slide deck of her five best failures. Sally's big message? Make a decision. And if it's wrong - make another one. This is the kind of conversation that'll make you stop overthinking and start moving. Connect with Sally: https://www.linkedin.com/in/sallycapp/ [https://linktr.ee/youreingoodcompany/] Connect with IGC: https://linktr.ee/youreingoodcompany/ [https://linktr.ee/youreingoodcompany/]

We're back. Let's catch up!

We're back. And honestly? A lot has been happening. Em and Karina pull up a seat and catch you up on everything - the burnout they didn't see coming, the financial reckoning one of them had to sit with, and the very humbling realisation that they'd built the hamster wheel they were running on. This one's real, a little chaotic, and very self-employed. Exactly what we're here for. New episodes drop every Tuesday. Connect with IGC — https://linktr.ee/youreingoodcompany/ [https://linktr.ee/youreingoodcompany/]

The Business of the AFL (Part 2): The Commercial Game

In Part 2, we shift from structure to strategy — unpacking how the AFL actually operates as a commercial beast. Using Gather Round as our lens, we break down how the league creates value across multiple layers — from corporate hospitality and partner opportunities, to tourism outcomes for host states and incremental revenue streams for clubs. But it’s not just about the dollars. We also explore the role of fan experience in a broadcast-first sport, and how initiatives like Gather Round bring the game back to its roots — from packed suburban grounds to destinations like Norwood and the Barossa. And of course, we couldn’t help ourselves… we finish by looking ahead. What happens next? Does South Australia keep it? Who else is in the mix? And how far can the AFL take this model?

The Business of the AFL (Part 1): How It Works

You can take the girls out of the AFL… but you can’t take the AFL out of the girls. With both Em & Karina having worked in the industry, we’re heading back to our roots to unpack all things AFL - but through a business lens. Coming to your ears from South Australia in the lead-up to Gather Round, this is Part 1 of a 2-part series diving into the business of the AFL. In this episode, we break down the (surprisingly interesting) structure behind the AFL and its clubs — from its not-for-profit, public company model to how the whole ecosystem actually works. We also start to explore how the league has evolved over time, leaning into innovation and new opportunities to become the commercial juggernaut it is today. The US billionaire who tried to buy GWS, Tom Morris - https://www.sen.com.au/news/2026/03/24/afl-2026-tom-morris-story-time-the-us-billionaire-that-tried-to-buy-the-gws

Business Confessionals: Success According to Who?

In this week’s episode of Business Confessionals Karina opens up about how her definition of success has completely shifted since going out on her own - and how ambition doesn’t always look the way you thought it would. Less external validation, more internal “am I actually okay with this?” We also get into the big one - building a business as a woman while trying to figure out if/when a family fits into the picture (and how the timeline pressure quietly creeps in whether you like it or not). And from the community: * “I haven’t paid my last three BAS payments…” * “I honestly cannot be bothered with social media anymore. Are we all just full-time content creators now??” So yes - we’re talking money avoidance, content fatigue, shifting priorities… and what success actually looks like when no one’s clapping. If you’ve ever questioned your ambition, your timelines, or your tolerance for Instagram… you’re in good company.