INDE's Augmented Reality Podcast

INDE has announced the world's very first AR-powered photo booth called HeroMirror 3 years ago, so we've decided to dedicate an entire episode about this unique product of ours, which has been often imitated but never really got duplicated. Learn more about INDE: https://www.indestry.com Learn more about HeroMirror: https://www.indestry.com/hero-mirror

Advertising played an essential role in transforming sports into one of the most profitable industries in the world. While more and more brands have aligned themselves with sports teams, events or organisations, fans consciously (or unconsciously) ignore the noise of traditional forms of advertising, such as 30-second TV spots or printed materials. Marketers have to tackle a high level of boredom that audiences show for brands - that's where digital media and immersive technologies come into the picture. If you'd like to know more about INDE, please visit us at www.indestry.com.

We all have some opinions that go against the majority about every aspect of our lives, including our industry. We've asked our colleagues at INDE to share their thoughts or ideas anonymously about Augmented Reality that they'd never dare to say out loud in the office, so we can discuss them one by one with Alex, Xava and Norbi. ❓ Do you agree with these bold statements? Do you have any unpopular or even controversial opinions when it comes to Augmented Reality? Make sure to share them with us! If you'd like to know more about INDE, please visit us at www.indestry.com.

Although Augmented Reality has been around for quite a while now and it keeps disrupting the business world, the industry is still surrounded by way too many misunderstandings. In this episode, we are going through some wide-spread misconceptions with Alex, Xava, and Norbi and bust these myths once and for all. Are there any wide-spread myths we haven't discussed today? Don't hesitate to share them with us through our social channels so we can bust them in one of our next episodes. If you'd like to know more about INDE, please visit us at www.indestry.com. Some videos we have mentioned during the episode: 👉 https://www.youtube.com/watch?v=9fMRXLl1OYA 👉 https://www.youtube.com/watch?v=u5hQpRbHERg

People who work in the spatial computing industry tend to forget about the fact that the general public doesn't understand the difference between Augmented Reality, Virtual Reality or Mixed Reality. In today's episode, our COO Alex and CTO Norbi discuss if these terms become a general expression anytime soon. Let's get started!