Building Branding

Realising your Voice with Ronsley Vaz

Ronsley Vaz is the Host and Executive Producer Psychology of Entrepreneurship podcast, he’s the founder of the award-winning digital marketing agency Must Amplify, which was the world’s first audio marketing agency and works with some of the world’s most recognisable brands and people. Through his podcasts Psychology of Entrepreneurship, Should I start a podcast and Bond Appetite, he has been downloaded over 5 million times by people from 133 countries and his TED Talk has received tens of thousands of views on YouTube. In 2015, Ronsley founded the first podcasting conference in the Southern Hemisphere, We Are Podcast, which is where we met, in 2016. Since then, I’ve been to every single We Are Podcast conference, of which I think there’s been about 7 or 8. It’s been interesting looking back at some of Ronsley’s stuff with the intention of interviewing him again because I realised just how much of an influence he’s had on my philosophies and mission. I hope you enjoy my chat with Ronsley Vaz.

Pursuing Perspective

We look at three stories from history, which each give us a different clue into the factors which affect our perspective.  We examine what these factors are and why they're important to consider in the pursuit of a broader perspective.

PODCAST The System for Success

We consolidate many of the ideas that we've spoken about on the podcast so far and I give you my theory about personal and professional success. It can be summarised by the acronym PODCAST.

Muhammad Ali

I take a deep dive into Muhammad Ali's life and story. We look at some of the most important events in his life and I make the argument using a passage from The Iliad that he was able to achieve as much as possible in a lifetime.  If there's anyone who was able to get the best out of themselves in the service of others, it's Muhammad Ali and so he's a perfect person to be exploring his story.

Building Branding

We look at the figure who inspired arguably the biggest brand of all time to get some clues for our own branding.  We also discuss the work of Simon Sinek, who gives us some clues as to how the biggest brands are built.