The Orbit by Roswell NYC
Nihar Kulkarni welcomes Jason Donapel, founder of The Email Experience, for a candid conversation about the state of retention marketing. Despite running competing agencies, Nihar and Jason discuss the power of an "Open Source" mindset—sharing trade secrets to elevate the entire industry. Jason explains his strategic pivot to becoming an Attentive-exclusive partner for email, citing superior identity resolution and deliverability as his "moat." The duo also explores the cutting edge of AI, specifically the new Model Context Protocol (MCP) and Jason’s internal AI tool, Lexi, which manages brand voice databases and campaign blueprints. From the evolution of SMS to the resurgence of Facebook Messenger, this episode is packed with tactical advice on hitting that elusive 40% revenue goal from retention channels.
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