Lab to Industry: where biomimicry disrupts the construction industry
Strong by Form [https://www.strongbyform.com/] is a materials technology company founded in 2018, originally in Santiago, Chile, and now operating across Europe with its headquarters in Madrid, Spain.
At the heart of their work is a proprietary technology called Woodflow®. Woodflow is a biomimetic technology inspired by the structural genius of trees, combining digital fabrication with computational design to optimize wood’s natural properties and enable the creation of complex, high-performance components. The result is a material that is carbon-negative, using wood in more intelligent formats, such as chips or veneers, engineered to place material only where it’s needed, minimizing waste while maximizing carbon storage.
The technology comes in two forms: Woodflow-skin, a cladding and surface product already commercially deployed, and Woodflow-core, a structural solution currently in advanced prototyping. Strong by Form has designed a structural floor piece that can span longer distances than existing engineered wood making it a viable replacement for steel or concrete, while being lighter than all three.
Connect with Andres on LinkedIn here [https://www.linkedin.com/in/andres-mitnik/].
00:00 – Founder journey: from corporate venturing to deep tech 02:00 – Vision: decarbonizing the built environment at scale 03:44 – What’s broken in construction materials today 05:23 – The “lazy construction” problem 06:34 – Why concrete, steel & oil-based materials still dominate 09:12 – How Strong By Form’s technology works 12:08 – First pilot: Deutsche Bahn & the Berlin Südkreuz project 17:25 – Why pilots don’t scale and why that’s okay 18:28 – Certification: the hidden bottleneck 26:28 – “Sell nails, not furniture”: go-to-market insight 27:11 – What’s next: funding, certification, and scale-up 27:45 – What industry gets wrong about innovation
The Material Shift: Why Sustainable Construction Starts with What We Build With
The decarbonization of the built environment is often framed around energy efficiency, electrification, and smart systems. But there is a more foundational layer to address: the materials themselves. Steel, cement, aluminum, and plastics form the backbone of modern construction, and together, they account for a significant share of global emissions. Cement alone is responsible for roughly 7–8% of global carbon dioxide emissions. [https://www.precedenceresearch.com/insightimg/sustainable-construction-materials-market-share-by-region.webp]
If the last decade was about how buildings operate, the next will be about what they are made of.
Embodied carbon is becoming the new frontier.
Embodied carbon, the emissions associated with material extraction, production, and construction, is emerging as the largest remaining source. In some new buildings, embodied carbon already accounts for up to 50% of total lifecycle emissions. Unlike operational emissions, which can be reduced over time, embodied carbon is locked in from day one. Once a building is constructed, those emissions are already in the atmosphere.
This shifts the optimization problem. It is no longer just about designing better buildings, it is about choosing better materials.
Traditional construction materials are carbon-intensive by design. Cement production requires high-temperature kilns powered largely by fossil fuels, while also releasing CO₂ through chemical processes. Steelmaking depends on coal-based blast furnaces. The result is a system optimized for cost, durability, and scale, but not for carbon.
At the same time, global demand for construction materials is expected to double by 2060, driven by urbanization and infrastructure growth, particularly in emerging markets. Without intervention, this locks in decades of high emissions.
The good news is innovation in sustainable materials is accelerating across multiple fronts, each targeting different parts of the value chain.
* Low-carbon cement alternatives are reducing clinker content through supplementary materials such as fly ash, slag, and calcined clay, cutting emissions by 30–50%.
* Green steel is emerging through hydrogen-based direct reduced iron (DRI) processes, with pilot plants in Europe already producing near-zero-emission steel.
* Engineered timber (see episode), including cross-laminated timber (CLT), is enabling mid- and high-rise construction with significantly lower embodied carbon while storing carbon within the structure itself.
* Carbon-cured concrete technologies inject captured CO₂ into concrete during production, permanently mineralizing it and improving material strength.
* Circular materials, such as recycled steel, reclaimed aggregates, and reused structural components, are reducing the need for virgin resource extraction.
Each of these innovations addresses a different constraint, whether it is emissions intensity, material performance, or resource scarcity. Together, they point toward a more diversified and resilient materials ecosystem.
The cost curve is moving, but not evenly.
One of the persistent barriers to adoption is cost. Low-carbon materials often carry a premium, particularly at early stages of deployment. Green steel, for example, can cost 20–50% more than conventional steel today, depending on energy prices and scale.
However, this premium is not static. As production scales, supply chains mature, and carbon pricing mechanisms strengthen, the gap is expected to narrow. In some cases, it already is. Blended cements and recycled materials can be cost-competitive—or even cheaper—depending on local availability.
The more important point is that cost cannot be assessed in isolation. Developers and contractors operate within tight margins, but they are also increasingly exposed to regulatory risk, carbon pricing, and investor pressure. A material that is slightly more expensive upfront may reduce long-term financial and compliance risks.
The decision is shifting from lowest cost to lowest total risk.
Adoption is a coordination challenge.
The transition to sustainable materials is not blocked by a lack of innovation—it is constrained by fragmentation across the value chain.
Architects specify materials, engineers validate them, contractors procure them, and developers absorb the costs. Each actor has different incentives, and no single player controls the entire decision.
This creates a coordination problem. A developer may be willing to pay a green premium, but only if the materials are available at scale. A manufacturer may be ready to invest in low-carbon production, but only if there is predictable demand. Contractors may hesitate to adopt unfamiliar materials without proven performance and clear standards.
Breaking this cycle requires alignment across multiple stakeholders at once.
Policy is beginning to play that role.
Governments are starting to move beyond operational energy codes toward embodied carbon regulations. France’s RE2020 and the Netherlands’ MPG standard already set limits on lifecycle emissions for new buildings. Public procurement is also emerging as a powerful lever, with cities and governments requiring low-carbon materials in infrastructure projects.
These policies do not mandate specific technologies—they set performance targets. This creates space for multiple solutions to compete, whether it is green steel, timber, or novel cement alternatives.
The signal is clear: carbon is becoming a design constraint.
From niche to default.
Sustainable materials are still a minority in global construction, but the trajectory is familiar. Early adoption is concentrated in pilot projects, flagship developments, and regions with strong policy support. Over time, as costs fall and standards evolve, these materials move into the mainstream.
We have seen this pattern before with renewable energy and electric vehicles. What begins as a premium option becomes the default.
The same shift is now underway in construction materials.
What will determine the pace is not just technological progress, but system-level coordination—between policy, industry, and finance.
The builders who move early will not just reduce emissions. They will shape supply chains, influence standards, and position themselves in a market where carbon constraints are tightening.
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