Google Ads for Estate Agents in Spain: Strategy, Budget and Lead Quality

Will It Make the Boat Go Faster? The AI Question Every Estate Agent Must Ask

In this opening episode of Series 2 of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson are joined by Harriet Beveridge, executive coach and co-author of the best-selling business book "Will It Make the Boat Go Faster?"The book tells the story of an underperforming British rowing crew that went from finishing 7th or 8th in the world to winning Olympic gold at the Sydney 2000 Games. The lessons they applied to get there have since become a framework used by business leaders across industries worldwide. A brand new third edition is out on 18th June.In this conversation, we explore how that same framework applies to one of the biggest changes facing estate agencies in Spain right now: artificial intelligence. Rather than debating which AI platform is best, we ask the more important question: what problem are you actually trying to solve?We cover:- Why clarity of goal matters more than choice of tool- How to build genuine belief and desire within your team during periods of rapid change- The concept of the "evidence wall" and how it can help leaders and teams maintain focus- Why the person most threatened by AI is often the most valuable person in the room- How to distinguish between useful AI adoption and noise- Whether your agency is established and protective of its position, or smaller and looking to grow, this episode offers a practical, human-centred perspective on navigating change without panic.📙 BUY "Will it make the boat go faster?" here 👉 http://bit.ly/3RA4wbTNew episodes of Kyero Pro Series 2 are released every Friday. If you are using AI in your agency and would like to share your experience on the podcast, email alfredo@bloy.es.Subscribe for more conversations on running and growing a real estate agency in Spain. Advertise your properties on Kyero 👉 https://www.kyero.com/en/join

Season 1 Recap: Lead Quality, Follow-Up, Conversion Rates, and AI/SEO Trends

Season 1 wrap-up with Kyero co-founder Martin Dell and real estate consultant Alfredo Bloy-Dawson. We review six episodes to extract practical lessons on lead generation, lead handling, conversion metrics, and what changes to make before Season 2. What we cover - Lead handling fundamentals: up to 50% of buyer inquiries go unanswered; fix follow-up before scaling spend - Conversion benchmarks: industry baseline ~1% lead-to-sale; high performers reach 2–5% with better process - Lead definitions: marketing qualified leads (MQL) vs sales qualified leads (SQL) and why the distinction matters - Process over channel: phone, email, WhatsApp can all work if backed by a clear, consistent follow-up workflow - Speed to action: respond quickly with the right next step for the lead type, not just a fast phone call - Lead intent: higher intent sources (e.g., search) often outperform lower-cost social leads on final outcomes - Scaling realities: more budget does not always equal more qualified leads; expect diminishing returns - Measurement: cost per lead is vanity; cost per qualified lead and cost per sale drive decisions - Intermediate KPIs: track reachability, qualification rate, viewings, and viewing-to-sale conversion - Channel mix: diversify lead sources and buyer nationalities to reduce volatility - Market context: 2026 remains competitive; established agencies benefit from process, pipeline, and referrals - SEO and AI: organic traffic is tightening; AI is changing discovery; be pragmatic and test what works now - Operational lesson: Kyero’s freemium experiment favored quantity over quality; focus on quality inventory and UX Advertise your properties on Kyero 👉 https://www.kyero.com/en/join

Real Estate Lead Follow-Up: The Science & Psychology of Securing Overseas Buyers in Spain

In episode 6 of the Kyero Pro Podcast, Kyero Co-founder Martin Dell is joined by Ash Parsa, Jamie Beers and Alfredo Bloy-Dawson to discuss practical lead follow-up for estate agents in Spain. They cover speed to lead, personalization, AI-driven automation, CRM usage, nurturing sequences, measurement, and how agencies can improve conversion by owning their follow-up process.Topics covered:- Why speed to respond matters and how to tailor it based on lead context- How to balance automation and personalisation (email, WhatsApp, SMS, calls)- Using AI agents for qualification, first contact follow-ups, and nurturing- Structuring a 30+ day follow-up plan based on lead intent- Setting ownership at the business level vs. relying on brokers alone- Measuring CPL, CPQL, response rates, qualification timelines, and channel performance- Quick wins to stand out: same-day responses, multichannel touchpoints, relevant value-based messaging- CRM best practices, data capture, lead scoring, and benchmarks for continuous improvement Guests:- * Alfredo Bloy-Dawson : Marketing consultant for real estate agencies on the Costa del Sol since 2012 * Ash Parsa: AI consultant with a background in sales, digital transformation, and project management (https://pixelnest.ai/) * Jamie Beers: Estate agent since 2003, former agency owner, trainer and consultant in the UK and Spain (www.jdbeers.com)

Google Ads for Estate Agents in Spain: Strategy, Budget and Lead Quality

In Episode 5 of the Kyero Pro Podcast, host Martin Dell, Co-Founder of Kyero.com, is joined by lead generation expert Tom Bayley, Costa del Sol agency owner and author Sean Woolley, and real estate marketing consultant Alfredo Bloy-Dawson for a practical, experience-driven conversation on paid media for estate agents in Spain - with a particular focus on Google Ads.The episode breaks down how Google advertising works in real terms for real estate agencies in Spain and beyond. The panel covers what Google Ads are and how they differ from SEO and portal lead generation, when paid search is the right channel for an agency, and how to assess whether competitors are succeeding or simply overspending. They also examine budget considerations and ROI, the trade-off between lead quality and lead volume, common mistakes agents make with PPC campaigns, and how paid media can work for off-plan projects or agencies without strong portal inventory.Whether you're an estate agent in Spain exploring pay-per-click for the first time, or already investing in paid media and questioning its performance, this episode offers a structured, candid discussion to help you make sharper strategic decisions.The Kyero Pro Podcast is made for professional estate agents in the Spanish property market who want practical, commercially focused insights on lead generation, marketing, and growth.Advertise your properties on Kyero 👉 https://www.kyero.com/en/join

Real Estate SEO in 2026 with Kevin Gibbons (Resignal) — What Works, What Doesn’t, and AI’s Impact

In episode 4 of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson speak with Kevin Gibbons, CEO of Resignal, about the state of SEO in 2026. We discuss what works today, what no longer works, how AI and LLMs are changing search, and practical ways real estate agents can evaluate SEO proposals, set realistic goals, and allocate budgets. Who this episode is for- Real estate agencies (new and established) deciding how to invest in SEO and paid search- Marketers balancing brand, demand generation, and multi-channel search- Teams assessing the impact of AI and LLMs on organic visibilityNext episodeWe speak with an agent who built a business on Google Ads. We cover what works, what to avoid, and how to decide if Google Ads is right for your market.Get in touch with Kyero: https://www.kyero.com/en/join