We Are Boat Builders

The 5 Stages of an Online Biz

In this quick-hit episode, Tony breaks down the five stages every business goes through. From asking “Is there something here?” to building a company that can finally scale without the founder at the center. He shares Contender’s real-time journey, the growing pains of letting go, and the momentum that comes when a team and model finally click into place.

We Are Boat Builders

In this episode, Tony shares an analogy he heard in recently: entrepreneurs are boat builders heading into open water instead of staying on the familiar shore. He talks about what it takes to build, navigate, and lead your own “boat” as you go. A reminder that stepping off the script is where the real adventure starts.

3 Lessons on CONTENDER's 3rd Birthday

On the day Tony committed fully to Contender, he lost a client within the first hour of business. An early reminder that entrepreneurship isn't glamorous, it's gritty. In this episode, he reflects on the three lessons he wishes he could have given himself on that first day.

A Tale Of 2 Sellers

In this episode, Tony shares “A Tale of Two Sellers." A real-time look at two very different sales experiences that taught him what truly earns trust in the digital arena. He unpacks why understanding your buyer’s problems and building credibility matter more than price or polish when selling online.

LinkedIn Live with Tony & Estelle

From a LinkedIn Live, Tony Albrecht and Estelle Winsett lay the foundation for a standout LinkedIn presence. * Clarifying your “corner of the internet" * Point of view * The four factors that drive post spread: relevance, differentiation, conviction, and generosity. They live-review five real posts, unpack what works (and why), and answer audience questions on reach vs. results, funnels, and beating the lurker effect.