The Power of Letting Go: How Jennifer’s art business skyrocketed just as she was giving up

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In this conversation, Jennifer Cup shares her artistic journey from photography to painting, highlighting the challenges and breakthroughs she faced along the way. She discusses the impact of going viral on her art career (after 8 looong years of crickets), the importance of finding the right audience, and the role of social media in promoting her work. Jennifer emphasizes the significance of authenticity in art while reflecting on the resilience and trust required to navigate each of ur own personal journey on the path of art and creativity. Follow Jennifer over on Instagram at @justjenniferjayne [https://www.instagram.com/justjenniferjayne/]. In case you might also like to know, the audit on her account Jennifer talked about during the podcast was done by Lizz Bianne (@lizzianne [https://www.instagram.com/lizzbianne/]). * Submit your own questions to upcoming guests by becoming a Patron and hear their answers — shared exclusively with you. [http://patreon.com/MakersMakeItPodcast] * Want to get a behind-the-scenes look at exactly how I’m building this Podcast, including revenue, analytics and more? Subscribe to my Substack newsletter! [https://makersmakeit.substack.com/subscribe] If you are a Creative/Maker and would like to come on the show and discuss your relationship to money in your business, please reach out over on Instagram [https://www.instagram.com/makersmakeit.podcast/]. Offers: Grab 50% off an annual subscription to Monarch Money, the budgeting app I use to keep an eye on my finances and make sure my money works for me [https://www.monarchmoney.com/referral/4zhr1g4m7c?r_source=copy] Some key takeaways: * Jennifer Cup's journey from photography to painting began at age 40. * She experienced a viral moment that significantly increased her following. * Artistic success can come later in life, proving it's never too late to start. * Finding the right audience is crucial for selling art. * Social media platforms like TikTok can help artists reach new audiences. * Pricing art can be challenging, and artists must find their value. * Authenticity resonates more with audiences than polished perfection. * Daily painting practice has been essential for skill development. * Art can be a deeply personal experience, distinct from other creative businesses. Chapters: 00:00 Introduction to Jennifer's Artistic Journey 02:49 The Evolution of Creativity: From Photography to Painting 06:07 Navigating the Art World: Challenges and Breakthroughs 09:02 The Impact of Going Viral on Artistic Success 11:47 Finding Your Audience: The Shift in Market Understanding 14:50 The Role of Social Media in Art Promotion 18:07 Pricing Art: Balancing Value and Market Demand 20:47 The Importance of Authenticity in Art 23:51 Future Aspirations: Surface Pattern Design and Beyond Where to find me! * @makersmakeit.podcast [https://www.instagram.com/makersmakeit.podcast/] * @and_so_she_makes [https://www.instagram.com/and_so_she_makes/] * Substack [https://makersmakeit.substack.com/subscribe] (for a look behind the scenes at exactly HOW I’m building this podcast) Keywords: art, creativity, painting, social media, business, entrepreneurship, viral success, audience engagement, pricing art, authenticity

From Corporate to Creative: How Sarah Kestenberg reimagined her life

In this episode, Sarah shares her journey going from a corporate career to becoming a full-time artist specializing in paper flowers and sculptures. Based in Montreal, Sarah discusses how she was pushed to explore her creative side, leading her to discover a passion for crafting realistic paper flowers inspired by her garden. She reflects on her previous corporate life, the stress it brought but also how she was able to utilise it in order to build the financial stability she now leans on and how she transitioned to a more fulfilling creative practice that allows her to work with her hands and connect with nature. Sarah emphasizes the importance of financial planning and how her past experiences in the corporate world have shaped her approach to running her creative business. Throughout the conversation, she highlights the challenges of pricing her work, the importance of understanding her market, and the need for a balance between creativity and financial sustainability. She shares insights on how to navigate the complexities of being a creative entrepreneur, including the significance of experimenting with different materials and ideas. Sarah's story is a testament to the power of following one's passion and the courage it takes to shift from a stable career to a more uncertain yet rewarding creative path. Follow Sarah Kestenberg over on Instagram at @ateliernaturemorte [https://www.instagram.com/ateliernaturemorte/] Check out her current exhibition at Pari Passu in Montreal! [https://www.paperole.com/pages/racines] * Submit your own questions to upcoming guests by becoming a Patron and hear their answers — shared exclusively with you. [http://patreon.com/MakersMakeItPodcast] * Want to get a behind-the-scenes look at exactly how I’m building this Podcast, including revenue, analytics and more? Subscribe to my Substack newsletter! [https://makersmakeit.substack.com/subscribe] If you are a Creative/Maker and would like to come on the show and discuss your relationship to money in your business, please reach out over on Instagram [https://www.instagram.com/makersmakeit.podcast/]. Offers: Grab 50% off an annual subscription to Monarch Money, the budgeting app I use to keep an eye on my finances and make sure my money works for me [https://www.monarchmoney.com/referral/4zhr1g4m7c?r_source=copy] Some key takeaways: * 'I wanted to work with my hands.' * 'I think that when I ideated about what I would do when I retired, it was this.' * 'You just can't stay stuck in the dreams.' * 'Money means different things to me now than it did.' * 'I let myself test things and bring them to markets.' * 'If you keep creating, you will find the thing that clicks.' * 'I hope that people can appreciate that there's a way to transition from one career to the next.' * 'You have to try different things.' * 'The process to get to where I’m at now was very untidy.' Chapters: 00:00 Introduction and Background 02:00 The Journey to Paper Flowers 05:50 Transitioning from Corporate to Creative 10:52 The Impact of Personal Life on Creativity 17:36 Understanding Money as a Creative 21:04 Starting to Sell Art and Market Experiences 31:29 Finding the Balance: Art and Market Needs 33:23 The Struggle of Pricing Art 35:21 Evolving Business Strategies 40:08 Navigating the Online Space 42:52 Overcoming Fear and Self-Promotion 45:45 Future Aspirations and Projects 47:53 Advice for Aspiring Creatives Where to find me! * @makersmakeit.podcast [https://www.instagram.com/makersmakeit.podcast/] * @and_so_she_makes [https://www.instagram.com/and_so_she_makes/] * Substack [https://makersmakeit.substack.com/subscribe] (for a look behind the scenes at exactly HOW I’m building this podcast) Keywords: Sarah Kestenberg, paper flowers, creative entrepreneurship, Montreal artist, financial planning, art and business, creative journey, handmade art, floral sculptures

19. mar. 20261 h 1 min

The Power of Letting Go: How Jennifer’s art business skyrocketed just as she was giving up

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