Hospitality Podcast - Pavement to Profit
SOCIAL IDENTITY THEORY: WHY GUESTS BUY IDENTITY, NOT JUST HOSPITALITY Why do people choose certain hotels, restaurants and bars over others? In this The Hospitality & Guest Experience Psychology Shorts episode, Ben explores Social Identity Theory and how hospitality environments become expressions of identity, lifestyle and aspiration. From boutique hotels and Michelin-starred restaurants to cocktail bars and luxury hospitality brands, this episode examines how Guests use hospitality experiences to reinforce: * status * tribe * personality * taste * social identity This episode explores: * hospitality psychology * guest behaviour * hospitality branding * hotel experience * restaurant culture * luxury hospitality * hospitality marketing psychology * bar atmosphere * guest identity Because Guests are often buying emotional meaning as much as food, drink or accommodation.
27 episodios
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