Global podcast revenue rises to $9.2bn

Podcast advertising measurement “is broken”

Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast [https://podnews.net/class-click/3513/2026-05-29] powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. [https://podnews.net/class-click/3513/2026-05-29] * "Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for Measurement in Podcasting (AMP) [https://www.ampaccords.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-29] - launched to create "the first podcasting measurement framework" [https://podnews.net/press-release/alliance-for-measurement-in-podcasting]. Brought together by Oxford Road, the group, including voting members from Spotify, United Talent Agency, SiriusXM, DraftKings, Libsyn and others, have been working in secret since last summer, driven by what it calls industrywide confusion: both a lack of standardized metrics and disagreement about where podcasts end and social videos (as well as other forms of video) begin. The group suggests that "a billion dollars of demand is sitting on the sidelines"; it plans to introduce a new unified framework for use across audio and video at Oxford Road’s upcoming CAO Summit [https://www.oxfordroad-caosummit.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-29] on July 22nd-23rd at the Terranea Resort in Rancho Palos Verdes CA, USA. * Our take: A definition of "podcast" is vital - because, without it, it's impossible to track the growth of this medium, and the budget going toward it. The formation of this group, which appears to be representative of the podcast business overall - is a welcome step. It's notable, however, that this group does not include the IAB, which runs existing podcast measurement guidelines, nor the trade association Sounds Profitable. * The Australian Audio Awards took place last night - here's a full list of the winners [https://radioinfo.com.au/news/australian-audio-awards-full-winners-list/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-29]. The awards, which recognised both radio and podcasting, chose Mamamia Out Loud [https://podnews.net/podcast/idcv] as the People's Choice Award, and included separate awards for "independent" and "major" podcasts. * Public radio station WBUR stands accused of "butchering episodes, newsletters and emails" to "hide the fact" that the hosts and producers of WBUR's Circle Round [https://podnews.net/podcast/ipbb], Rebecca Sheir and Eric Shimelonis, have left the show. In a press release announcing a fundraiser for a new project [https://podnews.net/press-release/circle-round-leave-wbur], the hosts say that they "managed to work a brief goodbye into our final episode, [but] we’d been hoping to do more." In a statement, a WBUR spokesperson told us: “We're grateful to Sheir and Shim for every story told, every child reached and every bit of magic we created together. WBUR will continue to offer Circle Round stories in the months and years ahead. We wish Sheir and Shim the very best in their next chapter.” > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/podcast-measurement-broken]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * 🎯Are you getting new clients from your podcast?💰 [https://podnews.net/class-click/3178/2026-05-29] — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list. * Audiencelift Grow Your Podcast, Grow Your Income! [https://podnews.net/class-click/2755/2026-05-29] — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! 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[https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media 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29. maj 20265 min

Brits love podcasts on smart TVs

Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast [https://podnews.net/class-click/3513/2026-05-28] powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. [https://podnews.net/class-click/3513/2026-05-28] * Smart TVs are the new place to watch podcasts, according to new data released this week from Signal Hill Insights and FlightStory - with almost half of UK podcast consumers using their smartTV to watch podcasts [https://podnews.net/press-release/smart-tv-podcasting]. The data suggests that podcasts are competing directly with linear TV and streaming, and most consumption happens 7pm-11pm. It's, says Paul Riismandel, "a fundamental shift in how UK audiences are spending their evenings." FlightStory also released its own data alongside the study. (Of note: while you can watch Spotify video podcasts, Apple Podcasts has no support for video on TV as yet - and, unlike Apple TV, doesn't have an app on other platforms.) * Our take: For this audience, video is probably a required part of the experience, although the full research says 21% used their smart TV just to listen. This might also be a marketing opportunity: 42% say they consumed a podcast on a Smart TV with someone else (the typical number for co-listening to audio podcasts on a phone is around 10%). * Supporting Cast claimed yesterday [https://podnews.net/update/charge-for-podcast-video] that it was the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. Competitors Supercast [https://www.supercast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-28] beg to differ: they claim Supercast has had creators publishing gated video on Spotify since April 27th. The upshot of all of this is that we now have twice the opportunity to offer video as a paid-for upsell (on Spotify). * Just a day after we carried an Ankler story with a senior Spotify executive saying they don't do exclusives [https://podnews.net/update/charge-for-podcast-video#story2] any more, Spotify has signed an exclusive, alongside Netflix [https://podnews.net/press-release/spotify-netflix-jay-shetty], for Jay Shetty's On Purpose [https://podnews.net/podcast/i750]. The deal is reportedly worth $100mn. We'd reported [https://podnews.net/update/ai-disclosures#story3] he was leaving iHeart back in March. The show will be no longer posted onto YouTube; but will be available as audio on all podcast platforms; Spotify will handle ad-sales. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/smart-tv-uk]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Imagine episodes that drive more clicks [https://podnews.net/class-click/3404/2026-05-28] — Turn each episode into a more useful experience with chapters that guide listeners to the right moments and make your links easier to notice, trust, and click. Done easily with PodChapters. * 🚨 Make the Most of June [https://podnews.net/class-click/3443/2026-05-28] — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! * Looking to record in London’s best podcast studio? [https://podnews.net/class-click/3511/2026-05-28] — VOXPOD is a premium London podcast studio offering high-quality audio & video recording, an in-house engineer, and no hidden fees. Our new cosy sofa-style studio is now open. 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[https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network 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[https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Nicolas J Leclercq [https://unsplash.com/photos/black-flat-screen-tv-turned-on-showing-game-qDLLP0yP7FU]

28. maj 20264 min

Global podcast revenue rises to $9.2bn

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