Thinking Strategic with Global PR Leader Cliff Edwards: Why PR Matters for Companies of Every Size

Thinking Strategic with Global PR Leader Cliff Edwards: Why PR Matters for Companies of Every Size

Behind every "disruptive" and "innovative" product or service is a team of expert communicators who fuel the company's story and break through in a competitive market. Mastery of storytelling is a must-have for survival. In this episode of Politely Pushy, Eric Chemi is joined by former tech journalist and PR expert, Cliff Edwards. Cliff shares anecdotes from his coveted roles at Bloomberg Businessweek, Netflix, and NVIDIA, where he deepened his knowledge of high-growth companies from the inside out and honed his craft as a seasoned storyteller.  Tune in to hear Cliff discuss his pivot from journalism to global communications to gain a bird's-eye view of the tech industry. He also highlights how effectively leveraging PR and communications can mean the difference between growth and stagnation.

Queer Joy is Resistance: Winning Big for the LGBTQ+ Community

During the 27th annual PRWeek Awards, Bospar and San Francisco Pride celebrated winning Best in Community Relations for the "Queer Joy is Resistance" campaign. This campaign underscored the nonprofit's 2025 theme and the community's resilience during a complex cultural moment. In this special edition of Politely Pushy, Shaun Leavy and Patience Baldacci interview Executive Director of San Francisco Pride, Suzanne Ford. Hear how the team activated the campaign, carried momentum into 2026, and positioned for the challenges ahead. Bospar continues to lead strategic public and media relations for San Francisco Pride while helping the nonprofit promote the 2026 Pride Celebration. Learn more: https://sfpride.org/

Reshaping Corporate L&D Through the Lens of Analyst Josh Bersin

AI has been the main character in every conversation across every layer of business. This year, industry analyst Josh Bersin proposes a shift in AI's role: from an individual productivity tool to a tool for problem assessment. In this episode, Eric Chemi sits down with Josh to discuss the evolution of the $400B corporate learning segment of the HR industry, the relationship between analysts and startup companies, and how to assess business health through corporate leadership. Dig into Josh's latest research and advisory work with his newly released HR and Leadership Imperatives for 2026 report: https://joshbersin.com/imperatives/

Preparing for Tech Conferences With a PR and Marketing Partner

Award season and conference season go hand-in-hand. In the PR world, CES signals the beginning of another exciting event calendar.   Eric Chemi is joined by Bospar's Emily Roberts and Caroline Kamerschen to explain why integrating PR, media relations, and digital marketing efforts ahead of tech industry conferences, such as NVIDIA GTC and RSA, is a critical investment. Promoting new products through demos and feeding the customer pipeline is only scratching the surface of what's possible at industry events. Are you planning to attend or exhibit at conferences this year? This episode details how a dedicated PR and marketing partner can help plan memorable activations, seize key media opportunities, engage analysts, and sustain post-show momentum.

Reddit, Credibility, and the Future of B2B PR in the Age of AI

Where do people turn when seeking information, yet are tired of sales-minded responses? Maybe Google, but increasingly, the answer is Reddit. In this episode, Eric Chemi chats with Bospar colleagues Connor Grant and Emma Rafanello to unpack why Reddit has become the most influential–and misunderstood– platform in B2B marketing and PR. Widespread AI-generated content has driven platform users to more community-based spaces that prioritize credibility and authenticity.  The conversation covers the differentiation of Reddit vs. other major platforms, including LinkedIn; how karma and moderation shape user trust; and why “stop landing messages and start answering questions” may be the most important shift B2B brands need to make.