Rebel Rootz Show
From Starving Artist to Global Art Brand w/ Yvette St. Amant (EP #59)
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Rebel Rootz Show Episode #59 with Yvette St. Amant. In this episode of Rebel Rootz, Evonne Varady sits down with Yvette St. Amant for an inspiring conversation about creativity, rejection, entrepreneurship, and what it really takes to turn art into a successful business. Yvette opens up about going from the “starving artist” label to building a global art brand through licensing, online courses, and her own paint company. Yvette shares how she grew up drawing, painting, and decorating anything she could get her hands on, even when the people around her did not fully understand her path. After working in photography, production, and real estate development, she found herself depressed, unfulfilled, and terrified to leave the security of a steady job. But with support from her husband and therapist, she finally took the leap and bet on herself. What followed was not instant success. Yvette talks about rejection, burnout, and the frustration of trying to create what she thought the industry wanted. Everything changed when she stopped forcing it and painted two Birds of Paradise pieces for herself. Those paintings became the breakthrough that launched her art licensing career and put her in the top 10 best-selling artists globally in licensing. Evonne and Yvette also dive into the emotional side of being an artist, the fear of rejection, the lack of support so many creatives face, and why building a safe, encouraging community matters so much. Yvette explains how she went from feeling unsupported to now supporting thousands of artists around the world through her courses, community, retreats, and paint brand. If you have ever wondered whether art can become a real business, struggled with being misunderstood, or needed proof that you can create your own path, this episode will light a fire in you. Tune in to hear how Yvette St. Amant turned her creativity into income, impact, and a global brand. Timestamps: [00:00] Trailer and Intro [02:35] Meet Yvette St. Amant [03:52] Building an art community [05:52] Why artists need support [08:58] Fear of rejection [09:56] Childhood creativity [13:16] Growing up on the lake [15:32] Fine arts and changing paths [18:48] Moving to Vancouver [19:46] Real estate development years [21:56] Depression and wanting more [22:37] Quitting the safe job [26:13] Being called the starving artist [27:01] Her husband’s support [28:36] Consulting after quitting [30:05] Discovering art licensing [31:25] Rejection after rejection [34:15] The Birds of Paradise breakthrough [34:54] Top 10 licensing success [35:37] Paint what you love [36:46] How art licensing works [41:37] Big retail partnerships [45:08] From licensing to online courses [48:01] Starting YouTube and Skillshare [49:05] Building Painting with Yvette [52:21] Creating Let’s Get Artsy [55:08] Full circle support [56:09] Proving people wrong Key Takeaways: • “Friends are always going support you because they think it’s your hobby, but they’ll never think that it’s something that you can actually make a living doing.” ~ Yvette St. Amant • “There’s no blueprint for it. You have to find what works for you.” ~ Yvette St. Amant • “I was totally afraid to disappoint my family.” ~ Yvette St. Amant • “My mom, whenever she would introduce me to somebody, it would be like, ‘This is my daughter, the starving artist.’” ~ Yvette St. Amant • “When you love what you paint, it’s going to resonate with people.” ~ Yvette St. Amant • There is two type of people, right? The ones that get told that they’re not gonna be successful… and then others go, you just lit my fire. ~ Evonne Varady Keep In Touch with Yvette St. Amant: Website: https://www.yvettestamant.com/ [https://www.yvettestamant.com/] Instagram: https://www.instagram.com/yvettestamant/ [https://www.instagram.com/yvettestamant/] Facebook: https://www.facebook.com/yvettestamant/ [https://www.facebook.com/yvettestamant/] YouTube: https://www.youtube.com/@yvettest.amantfinearts3847 [https://www.youtube.com/@yvettest.amantfinearts3847] Connect with Evonne Varady: Instagram: https://www.instagram.com/evonnevarady/ [https://www.instagram.com/evonnevarady/] LinkedIn: https://www.linkedin.com/in/evonne-varady-461243a5/ [https://www.linkedin.com/in/evonne-varady-461243a5/]
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