7 Marketing Channels That Aren't Social Media - Ep. 19

The Yes Trap: When Saying Yes to Work Is Costing You Money - Ep. 22

Have you ever said yes to a client or a project and known almost immediately that it was a mistake? That’s the Yes Trap, the habit of accepting work without honestly evaluating whether it fits your pricing, your capacity, or the direction you’re trying to grow. And it is one of the most common and most costly patterns in early-stage business. In this episode, Karin Velez breaks down exactly what the Yes Trap is, why early-stage business owners are especially vulnerable to it, and what a bad-fit client or project actually costs you in time, margin, energy, and reputation. She walks through a simple three-question filter to run before accepting any new work, and gives you practical, real-world language for saying no gracefully, communicating a not-yet with warmth, and restructuring an offer when the terms don’t work, all without burning a relationship or apologizing for having standards. If you’ve ever taken on work you shouldn’t have, this episode is for you. Pull up a seat at the table and let’s get into it. ------------------------------------------------------------------ Resources: 1. U.S. Small Business Administration (SBA) — Pricing, Scope Management, and Small Business Profitability https://www.sba.gov/business-guide/manage-your-business/manage-your-finances [https://www.sba.gov/business-guide/manage-your-business/manage-your-finances] 2. SCORE — Client Management, Boundaries, and Business Sustainability https://www.score.org/resource/business-planning-financial-statements-template-gallery [https://www.score.org/resource/business-planning-financial-statements-template-gallery] 3. Project Management Institute (PMI) — Scope Creep Research https://www.pmi.org/learning/library/pulse-profession [https://www.pmi.org/learning/library/pulse-profession] 4. Harvard Business Review — The Cost of Bad Clients and Misaligned Work https://hbr.org/topic/entrepreneurship [https://hbr.org/topic/entrepreneurship] 5. Small Business Development Centers (SBDC) — Client Agreements and Scope Definition https://americassbdc.org [https://americassbdc.org] 6. Cornell University ILR School — Negotiation and Professional Boundaries https://www.ilr.cornell.edu [https://www.ilr.cornell.edu] ------------------------------------------------------------------- If you want a supportive, no-noise community of business owners who are building real businesses without the hustle-culture pressure, come join us in The Growth Table Small Business Collective. Monthly workshops, a growing resource library, peer support, and direct access to me. Head to GrowthTableSBC.com [GrowthTableSBC.com]

Stop Chasing New Customers: Why Retention Is the Fastest Path to Profitability - Ep. 21

Most early-stage business owners pour almost all of their marketing energy into finding new customers. But the fastest, most affordable path to profitability is often already sitting in your customer list. In this episode, I break down the real math behind customer retention: why keeping an existing customer costs a fraction of what it takes to find a new one, and how a small improvement in retention can dramatically impact your bottom line. I walk you through a simple three-step routine for keeping customers coming back plus a practical, low-pressure framework for asking for referrals that feels natural rather than pushy. Whether you have five customers or fifty, this episode will help you build a foundation of loyalty and word-of-mouth that grows with your business. Pull up a seat at the table and let’s get into it. ------------------------------------------------------------ if you’re looking for a calm, supportive place to keep building, off social media, without the noise, come join us in The Growth Table Small Business Collective. Monthly workshops, a resource library, peer support, and access to me for questions and guidance. Head to GrowthTableSBC.com [https://GrowthTableSBC.com]

Are You Making Money or Just Making Sales? Profit Basics for New Small Business Owners - Ep. 20

Making sales feels great, but are you actually making money? For early-stage business owners, the gap between revenue and real profit is one of the most important and most overlooked numbers in the business. In this episode, I break down the difference between revenue, gross profit, and net profit and walk you through the three most common profit leaks that quietly drain new businesses: underpricing, untracked expenses, and uncounted time. You’ll also learn how to run a simple 10-minute profitability check using just three numbers, and what to do with whatever you find. Pull up a seat at the table and let’s get into it. Resources: 1. U.S. Small Business Administration (SBA) — Financial Statements and Profitability Foundational guidance on reading and understanding business financial statements, including profit and loss reports, for small business owners. https://www.sba.gov/business-guide/manage-your-business/manage-your-finances [https://www.sba.gov/business-guide/manage-your-business/manage-your-finances] 2. SCORE — Profit and Loss Statement Template and Mentoring Free P&L templates, financial planning worksheets, and one-on-one mentoring from experienced business advisors. SCORE mentoring is free and confidential. https://www.score.org/resource/business-planning-financial-statements-template-gallery [https://www.score.org/resource/business-planning-financial-statements-template-gallery] Work with me: https://growthtablesbc.com/coaching ----------------------------------------------------------- My Business Builder Bootcamp kicks off next week! If you or someone you know is just starting their business and needs a road map to follow, step by step, that’s the place to be. One hour per day with me for five days plus a detailed workbook that gets you from idea to launched business by the end of the week. It sounds intense and it kind of is but doing the work is how you get the business you’ve been dreaming off of the ground and running without any more delays. Head to growthtablesbc.com/bootcamp. [growthtablesbc.com/bootcamp.]

7 Marketing Channels That Aren't Social Media - Ep. 19

Someone recently commented on one of my Instagram posts, “And yet you can’t even build an IG account.” My response? “Interesting that you think an IG account is a requirement for building a business.” That exchange sparked this episode, an honest, data-backed conversation about one of the most damaging myths in small business: that you need a large social media following to have a successful business. I break down what social media actually is (a tool, not a business model) and walk through seven proven customer connection strategies that work without a single follower — from email marketing and direct outreach to referral systems, strategic networking, and partnerships. Whether you love social media or dread it, this episode will help you think more clearly about where to spend your limited marketing time and energy, so it actually brings customers to your door. Pull up a seat at the table and let’s get into it. -------------------------------------------------------------- The doors are open to my Business Builder Bootcamp. This is 5 days built to take you from idea to launch. No fluff, no woo woo, just hard work and a fully-fledged business by the end of the week. Early bird pricing ends May 11th. Head to https://subscribepage.io/businessbootcamp

Simple Systems for Business Success - Ep. 18

Define success on your own terms and develop systems to get there! Most small business advice is tailored to those who are scaling their business to the next level or who have grand aspirations. If you have ever scrolled through business advice online or listened to a business podcast and felt like you were the only person in the room who doesn’t want a seven-figure business, you are not alone. Most people in the beginning stages of their solopreneur journey have much more down-to-earth goals at the beginning. That doesn't mean they wouldn't want to scale in the future, but that's not where they are now. They want to make enough. They want to have time left over. They want a business that doesn’t keep them up at night. Those goals are not small. They are not a consolation prize. They are a completely valid reason to build a business. And today I’m going to give you the four systems that will actually get you there. -------------------------------------------------------------- I will be hosting the next Business Builder Bootcamp coming up on May 18th through 22nd 2026. Over those five days, you're going to go from "I have an idea" to "My business is live and I'm talking to customers." That's a big move. You’ll get one hour of hands-on instruction from me each day and then you’ll complete that day’s workbook, getting you ready for the next day. Five days to create your first viable offer, decide on the pricing, get your basic online presence out there, create an outreach system so you can get your first customers in the pipeline, and a 30-day plan for how to continue that momentum. This isn't a course where you watch videos and feel inspired and then go home and do nothing. This is 5 days of work, making real decisions, taking real action and getting real results. You’ll find the link with all the information in the show notes or you can go to https://GrowthTableSBC.com/bootcamp [https://GrowthTableSBC.com/bootcamp]. I promise you, you’re going to want to be there.