Speaking C-Suite
In this episode of Speaking C-Suite, host David Hemenway (The Angel Nest) turns the mic on his co-hosts — Johnnie Walker and David "DJ" Johnson, the co-founders of Rooled, the outsourced finance firm serving founders and VC-backed companies across accounting, CFO advisory, and tax, and the pioneering sponsor behind this podcast series. DJ and Johnnie pull back the curtain on what it actually takes to build an outsourced finance company from the ground up — from the early days of Temp CFO in the late '90s, when startups couldn't produce a financial statement to save their lives, to building Rooled into a 30-person, tech-enabled firm trusted by companies like Stripe, Slack, and Pinterest. The conversation gets into the unglamorous but critical realities of startup finance: revenue recognition mistakes founders don't know they're making, fraud uncovered on the job, why clients stay longer than ever (and which ones get fired), and how AI is reshaping the transactional work without replacing the human judgment that actually matters. DJ and Johnnie also share what the next five to seven years look like for outsourced finance — and why firms that invest in technology and people will come out ahead. Whether you're a founder trying to get your books right before your next raise, a CFO curious about where the industry is heading, or an operator who wants to understand what separates good financial infrastructure from a house of cards — this episode is a grounded, candid look at the finance function most people overlook until it's too late. Key topics include: 1. Why outsourced finance took off — and what really drove its growth 2. The most common structural mistakes founders make in the early stages 3. Revenue recognition: why founders almost always get it wrong at first 4. Real stories of financial fraud uncovered inside VC-backed companies 5. How AI is changing transactional accounting — and what it can't replace 6. Why Rooled fires clients (and how they spot the red flags early) 7. The team-first culture behind Rooled's long client and staff retention 8. What outsourced finance looks like in five to seven years Speaking C-Suite is proudly supported by Aleph, Tabs, and Rillet — thank you for helping make this series possible! Subscribe on YouTube and follow Speaking C-Suite for more conversations with operators shaping the future of finance and growth.
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