That Super Show
#28. Join Sarah and Neil as they recap from day two at the Future Fund Admin 2026 forum in Sydney. This episode argues that super funds can’t achieve real member experience improvements by relying only on surface-level changes—like updated communication—without fixing the underlying systems and rules that shape every customer interaction. Through firsthand stories and honest discussion, the hosts show why complexity and legacy processes frustrate members and staff alike, and why personalisation efforts often walk a fine line between helpful and intrusive. The episode pushes leaders to rethink what “good” looks like and to get comfortable questioning long-held ways of doing things. Who should listen * Member operations and service leaders wrestling with complaints about process complexity * Fund digital and product teams struggling to make personalisation feel supportive, not creepy * Communications managers tasked with responding to unhappy members when the root cause is out of their hands > “If the underlying machinery isn’t any good… then somehow expecting that communications will somehow magically fix it is… magical thinking.” — Sarah ABOUT YOUR HOSTS Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia. www.linkedin.com/in/sarahpennau/ [http://linkedin.com/in/sarahpenn] mayflower.com.au [http://mayflower.com.au] Neil Benson is the Global Chief Product Officer at ChandlerCX, where he leads a team focused on the intelligent automation of customer communications. In February 2026, his startup, Novagentic was acquired by ChandlerCX. https://www.linkedin.com/in/neilbenson/ [https://www.linkedin.com/in/neilbenson/] chandler.com.au [http://chandler.com.au] ABOUT THAT SUPER SHOW That Super Show is a fortnightly podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates, and decisions shaping the industry — without the spin. Subscribe wherever you get your podcasts, and don’t forget to leave us a 5 star review. Got a topic you'd like us to cover? Reach out to either of us on LinkedIn. Mentioned in this episode: ChandlerCX Internactive Statements It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements. ChandlerCX [https://thatsupershow.captivate.fm/chandlercx]
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