Internet vs. FMCG What These Two Offers Taught Me

Internet vs. FMCG What These Two Offers Taught Me

I sat in two interview rooms and realized they were looking for two completely different versions of me. Let’s talk about how internet and FMCG industries define talent.

“Youth Never Goes Dark”

Why would a luxury brand spend millions just to give samples away? In this episode, we break down the strategy behind La Mer’s bold “Youth Never Goes Dark” campaign.

Welcome to The 24/7 Bar

The 24/7 Bar is a quiet corner for young marketers to unwind, slow down, and hear real stories from the industry. Hosted by Vivi, this podcast explores early-career choices, unexpected pivots, and the lessons behind campaigns, jobs, and life changes. Sometimes it’s a solo reflection; sometimes it’s honest conversations with friends who’ve taken different paths. If you’re figuring out your direction in marketing, pull up a chair. The bar never closes.