The Customer's Couch
In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.
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3 episoder
Episode 3: Role Theory and User Personas Part 2
Episode 2: Qualitative Research - Projective Techniques
In this episode, I review project techniques in qualitative research.
Episode 1: Understanding the Problem
In this episode I discuss three techniques that you can use to get to the essence of any business problem.
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