14. Where Should You Manufacture Your First Product with Alex Burdge

14. Where Should You Manufacture Your First Product with Alex Burdge

When you are just getting started with your first eCommerce business it is overwhelming trying to navigate how to make the product a reality. Today we talked with Alex Burdge, co-founder and CEO at Shyft. Alex has a background in product design, working with manufacturers all around the world, and so much more within the supply chain world. He has built a large team of experts that can take your idea and make it come to reality without you having to go through the learning curve of starting a new venture. Learn more about how to find a manufacturer, where to look, how to work with them, and everything in between. If you'd like to connect with Alex, you can hit him up on Linkedin [https://www.linkedin.com/in/alex-burdge-30940855/].

13. The Packaging Pastor and The 4 Buckets of Sustainability with Adam Peek

Adam is as passionate about packaging as he is about preaching the good word. He is a high-energy expert that has created amazing packaging for dozens of notable brands. In our conversation with Adam we talk through the 4 buckets of sustainability and how packaging can build brand, reduce costs, and be better for the planet. If you'd like to connect with Adam you can check him out at packagingpastor.com [https://packagingpastor.com/]

12. Stop Making These 5 Mistakes On Your Store's Popups With Matt Cimino

We've all know how important popups are for capturing emails and growing our customer lists, however how many of us are making them a priority? It's time to focus on your popups and grow your eCommerce business! Matt Cimino joins us today to talk through the importance of popups and how to optimize them. He even drops a new term that I love, "positive friction", which basically means that you ask your site visitors more questions, but they have to be the right questions. Doing it in the right way can 2x your popup conversion rate (email/sms signups). Matt has spent the past 8 years perfecting the art of popups. He began running an agency that focused on that for some large brands (we're talking house-hold name brands). While doing that his team began creating very customized solutions for these brands. They A/B tested tens of thousands of times to dial in the perfect recipe. Two years ago Matt decided that the world needed a popup software that was built with all these optimizations and learnings already built in, not as an afterthought product on another software (ie. ESP goes POPUP). Thus was Amped was born! Learn how important your popups are and how you can double your engagement with them on today's episode! If you'd like to learn more about Amped visit https://www.amped.io/ You can connect with Matt on linkedIn here: https://www.linkedin.com/in/mattcimino/

11. The Truth About SEO, What You Can Do On Your Own And What You Should Hire Out With Jeff Oxford

Jeff Oxford is a specialist in eCommerce search engine optimization. He walks us through the newest as well as the time tested techniques in SEO. Obviously he does this all day everyday and would love to have more clients to work with, but Jeff also drops some truth bombs on how a small startup business can start getting SEO traction without breaking the bank on hiring an agency. We talk with Jeff about a few key things that any brand can implement in order to start ranking well for their desired keywords. He even tells us how to effectively vet a new agency to make sure they are a good one (because we all know there are more mediocre ones than actual good ones!) Search engine optimization is a zero sum game, so it will always have to play a role in your marketing efforts even if you pull back on it for a year or two. Your competitors are most likely coming after your position so don't get lazy with your SEO game! To contact Jeff just go to his website 180marketing.com.

10. Will Walmart.com be the new Amazon and what you should know about this emerging platform with Hunter Stutz

Hunter Stutz, from Pitted Labs, talks to us today about the ins and outs of walmart.com. Pitted labs started out as an amazon agency and has expanded into multiple different channels including a fulfillment center and VC firm. One of their most unique expertise is on taking brands who sell on Amazon and expanding their reach to Walmart.com Hunter dives into how Walmart.com compares to Amazon, why a brand would want to sell on Walmart.com, how to be successful on Walmart.com, and what expectations they should have while selling on Walmart.com. Spoiler alert, it won't be as big as Amazon, at least not yet, but as an early adopter your brand will be able to capture traction on Walmart.com before it really takes off. If you are interested in talking with Hunter and Pitted labs, please visit their website here [https://pittedlabs.com/].