The Leading Ladder

The Rise of the Chinese Middle Class

7 min · 29. mar. 2021
episode The Rise of the Chinese Middle Class cover

Description

Hello Leader, This week we are diving into the phenomena that is the Chinese middle class. The upward mobility of people in the country has been astonishing by a slew of metrics and business (both local and foreign) have gotten their hands into the consumer market made by this demographic. What makes it so attractive?The size? The business environment? Find out in this week’s episode. Enjoy!

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