The Marketing Dept.
Roger Sholanki on the Book4Time journey, why vertical beats horizontal, lessons from bad money, and how Seed Two Capital funds SaaS founders with operator-led support across GTM, metrics, and exit readiness. Episode Notes: • SeedTwo thesis: vertical SaaS and AI, seed to “second round” • What Seed Two looks for: founder integrity, clean cap tables, credible roadmaps • Scaling past the founder and building repeatable sales • Enterprise integrations, hotels, and the Blue Ocean moment
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