The Mogul Network
The 90’s...an era described as one of the golden ages for hip-hop and fashion. Some of the most iconic urban brands emerged during this time. “For Us Buy Us”(FUBU) was one of them. Four friends from Hollis,Queens designed apparel believing it would appeal to the young urban consumer like themselves, as well as artists in the music industry. In this clip I broke down how @thesharkdaymond alongside his friends Carlton Brown, J. Alexander Martin & Keith C. Perrin , took an unknown startup brand from his mother’s house with little to no money and built a billion dollar brand. At their peak FUBU had legends such as P.Diddy, Nas, Dr. Dre, Will Smith, LL Cool J and a host of others wearing their apparel. In 1998 they did $350 million in annual worldwide sales and has done about $6 billion since starting out in 1992.
2 episoder
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