The Write Focus w/ Hazelnut Digital

The profitable value of understanding your target audience as a photographer

10 min · 30. tammi 2023
jakson The profitable value of understanding your target audience as a photographer kansikuva

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When it comes to using marketing copy to turn those potential dream clients into dream clients who’ve signed on the dotted line and are officially in your calendar, the key is understanding WHO they are. I dive in deep to the who, the what, and the why in today's episode.  Download the FREE GUIDE: How to Write an Effective Experience Page [https://crafty-trailblazer-7462.ck.page/273ab761fc] Visit hazelnutdigital.com for more helpful resources Find me on Instagram @hazelnut.digital [https://www.instagram.com/hazelnut.digital/] Email me at kylie@hazelnutdigital.com

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jakson How to use copywriting to grow your photography business kansikuva

How to use copywriting to grow your photography business

The tough truth is, your photos are only part of what sells potential clients on booking you. I know, I know it’s not what you want to hear. Your specialty is in the pictures not the words and aren’t those pictures supposed to be worth 1,000 words anyway? Yes, your photos are gorgeous and that’s like the #1 thing that people book you for but beyond those photos, in order to get them interested, to sell them on your services, to prove that you’re the best fit for them and the solution to their problems you need to have effective copy across the board. In your social media captions, your website, your pricing guide–basically anywhere you have client messaging. Consider the copy a compliment to your photos. Like peanut butter and jelly – or in my case, chocolate and peanut butter. They just go together, making the most delicious combination that keeps them coming back. In this episode, we dive into what copywriting is, why it's important, and how to use it to grow your photography business to new levels.  Download the FREE GUIDE: How to Write an Effective Experience Page [https://crafty-trailblazer-7462.ck.page/273ab761fc]   Visit hazelnutdigital.com [//hazelnutdigital.com] for more helpful resources  Find me on Instagram @hazelnut.digital [https://www.instagram.com/hazelnut.digital/]  Email me at kylie@hazelnutdigital.com

11. tammi 202315 min