Is the Music Industry Cooked? Why EVERY Audio Company is Selling.

Is the Music Industry Cooked? Why EVERY Audio Company is Selling.

Why is every audio company suddenly selling or buying? It doesn't seem to be a functional business model but it keeps happening. This week, we’re discussing Fender and Native Instruments, starting with the news of Native Instrument moving into formal insolvency. We break down how the industry’s biggest plugin developer got to this place, and discussing whether Fender is walking into the same trap.

The Death of the Prompt: Why AI Music is Moving in the Right Direction

Is AI in music actually moving in the right direction? If you’ve spent any time playing with generic prompting tools lately, you might beg to differ. We can probably all agree that prompting music is a fun toy for about five minutes, and then you get bored and go back to work. But in this episode, we’re looking past the slop. We dive into the real future of the industry: the niche tools and professional applications like AI de-noising, mastering, and future tools like MIDI workflows. We also get real about the mess that was the 2025 plug-in market.