Truly Integrated
Strong partnerships and smart marketplace design are essential to helping healthcare practices adopt innovation, especially AI, without overwhelm. In this episode, Regina Haynes, Director of Partnerships at athenahealth, discusses how building and governing a large-scale healthcare marketplace creates real value for both customers and partners. She explains how the marketplace has grown to include more than 600 partners, including over 100 AI-focused solutions, and why practices are rapidly adopting AI across patient engagement, clinical workflows, and billing. Regina emphasizes that connection, not hype, is the real driver of innovation, highlighting the importance of matching the right solutions to specific practice needs. She also explores upcoming marketplace enhancements designed to personalize partner discovery, improve decision-making, and clearly communicate ROI, differentiation, and integration value. Tune in and learn how partnerships, personalization, and AI are reshaping healthcare marketplaces and practice efficiency! Resources: * Follow and connect with Regina Haynes on LinkedIn [https://www.linkedin.com/in/regina-haynes-54014632/]. * Follow athenahealth on LinkedIn [https://www.linkedin.com/company/athenahealth/] and explore their website [https://www.athenahealth.com/]. * Visit iScribe website here [https://www.iscribehealth.com/].
5 episoder
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