Unlock Potential With David Archibald
What happens when you spend nearly three decades helping global brands understand one of the fastest-changing markets in the world? In this episode of Unlock Potential, David Archibald sits down with Richard Burrage, Founder of Cimigo, to explore leadership, legacy, and the real impact of data-driven decisions in Vietnam. From navigating rapid consumer behavior shifts to integrating AI in market research, Richard shares stories, hard-won lessons, and personal reflections on parenting, purpose, and what it means to live a meaningful life. In this episode: • How to manage across cultures and countries • How AI is transforming market research • The biggest behavioral shift in Vietnam’s modern consumer • Pricing, perception, and why most brands are leaving money on the table • What Richard wants his daughters to remember most • Plus: lessons from Saigon Children’s Charity and the power of doing work that multiplies impact • Positive Psychology www.coursera.org/specializations/positivepsychology • Saigon Children’s Charity [https://www.saigonchildren.com] • Cimigo Vietnam [https://www.cimigo.com]
30 episoder
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