Ep 108 - How AI Is Changing Digital Advertising for Small Businesses

Ep 109 - How to Retarget Potential Customers with Digital Ads Without Being Annoying

Ever had an ad follow you around the internet like an overly keen puppy? That’s retargeting — and when it’s done well, it’s pure marketing magic. In this episode, we unpack how to remind potential customers you exist without driving them up the wall. Learn how to time your ads, tailor your message, and stay helpful (not creepy). If you want your brand to be remembered for the right reasons, not blocked on sight — listen to the episode! Read More - https://www.leedr.io/post/how-to-retarget-potential-customers-with-digital-ads-without-being-annoying

Ep 108 - How AI Is Changing Digital Advertising for Small Businesses

Running ads used to feel like throwing darts in the dark — guess, test, hope. But not anymore. In this episode, we unpack how AI is rewriting the digital advertising playbook for small businesses. From smarter targeting to auto-generated ads and real-time optimisation, discover how clever tech is making campaigns faster, sharper and way more affordable. If you’ve ever wished your marketing could run itself (and actually work), this one’s for you — listen to the episode! Read More - https://www.leedr.io/post/how-ai-is-changing-digital-advertising-for-small-businesses

Ep 107 - Are Google Ads or Facebook Ads Better for Lead Generation

Trying to decide whether Google Ads or Facebook Ads will actually bring in leads (and not just clicks)? In this episode, we break down how Google lets you catch folks who are already searching (great when you need leads now) and how Facebook helps you reach people before they even know they need you (ideal for brand building and nurturing). We also share when to lean on one, when to use both, and how to test smartly. Listen to the episode to pick the right ad path for your business. Read More - https://www.leedr.io/post/are-google-ads-or-facebook-ads-better-for-lead-generation

Ep 106 - What Type of Digital Ads Perform Best in 2025-Trends and Insights

Want to know what kind of digital ads actually perform best in 2025 — no fluff, just what works? In this episode, we dive into the ad formats that are stealing the show (think short-videos, mobile-first verticals, carousel ads, and lead-form creatives), why retargeting and AI-generated variations are now must-haves, and how to stretch dollars while keeping things trendy. If you want ads that click, convert, and keep up with what people are actually watching, listen to the episode for all the juicy details. Read More - https://www.leedr.io/post/what-type-of-digital-ads-perform-best-in-2025-trends-and-insights

Ep 105 - DIY Digital Ads vs Hiring an Agency-Pros, Cons and Costs

Thinking about running your own digital ads vs hiring an agency — but can’t decide which way to go? In this episode, we break down the real pros, cons, and costs of both DIY ad management and bringing in the experts. You’ll learn when doing it yourself makes sense (low cost, lots of control, but more learning curve) — and when an agency can save you time, headaches, and maybe even money in the long run. If you’re a business owner trying to choose the best path for growth (and sanity), this will make that decision way easier. Listen to the episode to get all the insights. Read More - https://www.leedr.io/post/diy-digital-ads-vs-hiring-an-agency-pros-cons-and-costs